Senior Marketing Operations & Analytics Manager

OpenKrill; United States; Hybrid; USD 145,000 - 185,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

Equity/Stock options

Hybrid/Remote work

Career development

Job summary

Horizon3 is seeking a Senior Marketing Analytics Manager to lead performance measurement across marketing programs. You will own attribution, build dashboards, and deliver insights that drive pipeline and revenue decisions.

This role sits in Marketing Operations and collaborates with Demand Gen, Field Marketing, Campaigns, SDR, RevOps, and Finance. The ideal candidate has 5+ years in B2B SaaS analytics, strong Salesforce reporting, and proficiency with Tableau/Power BI, SQL or Python, and

Qualifications

• 5+ years of experience in marketing analytics, revenue analytics, or marketing operations in B2B SaaS or technology.
• Advanced Salesforce reporting skills: cross-object reports, dashboards, formula fields, and campaign influence.
• Hands-on experience building and maintaining marketing attribution models and explaining their limits.
• Strong understanding of the B2B funnel, lead lifecycle, and pipeline mechanics.
• Advanced spreadsheet modeling skills and experience with a BI tool (Tableau, Power BI, or equivalent).
• Financial fluency: comfortable with CPO, ROI, and budget-to-pipeline planning.
• Able to turn analysis into a clear recommendation for an executive audience, in writing and in the room.
• High standards for accuracy. You check your own numbers before anyone else has to.

Responsibilities

• Own marketing's attribution approach to reporting on program performance: Funnel, pipeline, and revenue impact.
• Align on core funnel metric definitions with the Sr. Manager, Strategy, Programs & Analytics so Marketing, Sales, and Finance report the same numbers.
• Build cost-per-opportunity (CPO), cost-per-lead (CPL), and ROI reporting by channel, program, and segment that budget owners use to make investment decisions.
• Build and maintain the dashboards behind weekly, monthly, and quarterly business reviews: funnel, pipeline, campaign ROI, ABM account engagement, and field program performance.
• Produce executive-ready and board-ready performance narratives with marketing leadership.
• Build self-serve reporting so teams can answer their own routine questions.
• Be an expert-level user of RevSure and Tableau in order to provide clear reports and impactful visuals leadership can easily utilize.
• Analyze funnel conversion, velocity, and cohort performance to find where pipeline is won and lost, and recommend what to change.
• Build planning models that connect spend to expected pipeline, and support target setting and pipeline forecasting.
• Design tests with campaign owners and read the results honestly, including when a program did not work.
• Run deep-dive analyses on the questions leadership needs answered.
• Partner with the Senior Marketing Operations Manager on data capture, campaign tracking conventions, and UTM standards so reporting rests on clean inputs.
• Audit marketing data regularly, flag anomalies, and drive fixes to the source.
• Use AI tools to speed up analysis and reporting
• Serve as the analytics partner to demand generation, field marketing, campaigns, SDR leadership, RevOps, and Finance.
• Mentor Marketing Operations Analysts. This role has no direct reports.

Skills

Marketing analytics

Revenue analytics

Salesforce reporting

Marketing attribution

Tableau

Power BI

SQL

Python

Forecasting

Ambiguity resolution

Executive storytelling

Budget planning

Tools

RevSure

Tableau

Salesforce

Job description

Get to Know Us

Horizon3 is a fast-growing, remote cybersecurity company dedicated to the mission of enabling organizations to proactively find and fix and verify exploitable attack vectors before criminals exploit them. Our flagship product, the NodeZeroTM platform, delivers production-safe autonomous pentests and other key assessment operations that scale across the largest internal, external, cloud, and hybrid cloud environments. NodeZero has been adopted by organizations of all sizes, from small educational institutions to government agencies and Global 100 enterprises. It is used by ITOps/SecOps teams, consulting pentesters, and MSSPs and MSPs.

We are a fusion of former U.S. Special Operations cyber operators, startup engineers, and formerly frustrated cybersecurity practitioners. We're committed to helping solve our common security problems: ineffective security tools, false positives resulting in alert fatigue, blind spots, "checkbox” security culture, cybersecurity skills shortage, and the long lead time and expense of hiring outside consultants. Collectively, we are a team of learn it alls, committed to a culture of respect, collaboration, ownership, and results.

What You’ll Do

We're looking for a Senior Marketing Analytics Manager to own marketing performance measurement at Horizon3. You will build the reporting, attribution, and planning models that show which programs create pipeline and which do not, and you will turn that into recommendations leadership can act on.

This role sits within Marketing Operations and works across demand generation, field, digital, campaigns, ABM, SDR, RevOps, and Finance. It is hands‑on. You will build the reports and dashboards, run the analysis, and present the findings yourself.

Measurement & Attribution

• Own marketing's attribution approach to reporting on program performance: Funnel, pipeline, and revenue impact.
• Align on core funnel metric definitions with the Sr. Manager, Strategy, Programs & Analytics so Marketing, Sales, and Finance report the same numbers.
• Build cost-per-opportunity (CPO), cost-per-lead (CPL), and ROI reporting by channel, program, and segment that budget owners use to make investment decisions.

Reporting & Dashboards

• Build and maintain the dashboards behind weekly, monthly, and quarterly business reviews: funnel, pipeline, campaign ROI, ABM account engagement, and field program performance.
• Produce executive-ready and board-ready performance narratives with marketing leadership.
• Build self‑serve reporting so teams can answer their own routine questions.
• Be an expert-level user of RevSure and Tableau in order to provide clear reports and impactful visuals leadership can easily utilize.

Analysis & Insights

• Analyze funnel conversion, velocity, and cohort performance to find where pipeline is won and lost, and recommend what to change.
• Build planning models that connect spend to expected pipeline, and support target setting and pipeline forecasting.
• Design tests with campaign owners and read the results honestly, including when a program did not work.
• Run deep‑dive analyses on the questions leadership needs answered.

Data Quality & Foundations

• Partner with the Senior Marketing Operations Manager on data capture, campaign tracking conventions, and UTM standards so reporting rests on clean inputs.
• Audit marketing data regularly, flag anomalies, and drive fixes to the source.
• Use AI tools to speed up analysis and reporting

Cross-Functional Collaboration

• Serve as the analytics partner to demand generation, field marketing, campaigns, SDR leadership, RevOps, and Finance.
• Mentor Marketing Operations Analysts. This role has no direct reports.

What You’ll Bring

• 5+ years of experience in marketing analytics, revenue analytics, or marketing operations in B2B SaaS or technology.
• Advanced Salesforce reporting skills: cross-object reports, dashboards, formula fields, and campaign influence.
• Hands‑on experience building and maintaining marketing attribution models and explaining their limits.
• Strong understanding of the B2B funnel, lead lifecycle, and pipeline mechanics.
• Advanced spreadsheet modeling skills and experience with a BI tool (Tableau, Power BI, or equivalent).
• Financial fluency: comfortable with CPO, ROI, and budget‑to‑pipeline planning.
• Able to turn analysis into a clear recommendation for an executive audience, in writing and in the room.
• High standards for accuracy. You check your own numbers before anyone else has to.

What Sets You Apart?

• Experience with RevSure
• Working SQL or Python
• Experience with the wider GTM stack, such as Chili Piper, Zuddl, Nooks, Peerbound, Gainsight, Clay, Influ2, or Reachdesk.
• Experience in cybersecurity, highly technical B2B markets, or enterprise go‑to‑market motions.

What Success Looks

• Marketing leadership has one place to go for daily insights on how the marketing organization is performing
• Marketing, Sales, and Finance trust and use the same pipeline numbers.
• Budget owners can see CPO and ROI for every program and act on it.
• Leadership reviews run on dashboards, not hand‑built spreadsheets.
• Recommendations from analysis change where the next dollar goes.

Travel Required

This role may require minimal travel for internal offsites. Job‑related travel expenses are reviewed and must be approved by your manager.

Perks of Horizon3

• Inclusive Team: We value diversity and promote an inclusive culture where everyone can thrive.
• Growth Opportunities: Be part of a dynamic and growing team with numerous career development opportunities.
• Innovative Culture: Work in a collaborative environment that encourages creativity and out‑of‑the‑box thinking.
• Hybrid & Remote Work: We embrace a mix of remote and hybrid work models depending on role and location, including our Chicago office, where some roles require regular in‑office presence.
• Competitive Compensation: We offer competitive salary, equity and benefits. Our benefits include health, vision & dental insurance for you and your family, a flexible vacation policy, and generous parental leave.

Compensation and Values

At Horizon3, we believe that our people are our greatest asset, and our compensation philosophy reflects this core value. We are committed to fostering an environment where all employees feel valued, respected, and rewarded for their contributions. Our compensation structure is designed to be fair, competitive, and transparent, ensuring that every team member is recognized and compensated equitably across roles, levels, and locations.

In accordance with various State’s transparency regulations, we provide the following salary range information for this position:

• Base salary range: $145,000 - $185,000 annually. The exact salary will be determined based on the selected candidate’s location, qualifications, experience, and relevant skills.
• Additional compensation: All full‑time roles are eligible for an equity package in the form of stock options.

You Belong Here

Horizon3 is not just an equal opportunity employer - we are a community that values diversity, equity, and inclusion as fundamental principles of our culture and success. We are dedicated to fostering a workplace where everyone feels welcome and respected, regardless of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, hair length or any other legally protected status by law.

Our commitment to diversity and inclusion means we strive to attract, develop, and retain a workforce that reflects the varied communities we serve. We believe that diverse perspectives drive innovation and strengthen our ability to create cutting‑edge cybersecurity solutions. At Horizon3, every team member is valued and supported in an environment that encourages