Senior Marketing Manager, Strategic Accounts

Canary Technologies; San Francisco (CA); On-site; USD 130,000 - 175,000; Full time

Job summary

Join a forward-thinking company revolutionizing the hospitality industry with cutting-edge software solutions. As a Senior Marketing Manager, you'll play a pivotal role in shaping the go-to-market strategy for mid-market and enterprise segments. Collaborate with cross-functional teams to craft compelling narratives and proposals that resonate with decision-makers. This role offers the chance to influence high-value deals and drive growth while working in a dynamic and innovative environment. If you're passionate about marketing and eager to make an impact, this opportunity is perfect for you.

Benefits

Canary Days

Self Improvement Club

Professional Development Chats

Travel Reimbursement

Personal Travel Reimbursement

Qualifications

• 5–8+ years of experience in proposal development and storytelling.
• Proven track record of owning GTM strategy for enterprise accounts.

Responsibilities

• Lead the end-to-end process of developing RFPs and enterprise-level proposals.
• Develop and execute GTM strategies for key products targeting mid-market customers.

Skills

Proposal Development

Storytelling

Product Marketing

Cross-functional Collaboration

Account-based Marketing

Competitive Analysis

Communication Skills

Job description

About Us

Canary Technologies is changing the game for hotels with modern software powered by Canary's hospitality-specific AI platform.

Canary is utilized by 20,000+ hoteliers in 90+ countries to equip hoteliers with the technology they need to work smarter and wow their guests. Major hotel brands such as Wyndham, Marriott, IHG, Four Seasons, Rosewood, and Best Western trust Canary to deliver results.

Canary was named a 2024 Deloitte Technology Fast 500 company, a Most Innovative Company by Fast Company and a HotelTechReport Best Place to Work — and is backed by top Silicon Valley investors like Y Combinator, FPrime, and Insight Ventures.

Join us in shaping the future of hospitality!

About the Role

We’re looking for a Senior Marketing Manager to own the go-to-market strategy for our mid-market and enterprise segments. This is a highly cross-functional and strategic role that blends proposal development, storytelling, market insight, and sales enablement to fuel growth in our most strategic customer segments.

You will be the connective tissue between product, sales, marketing, and customer success—developing tailored messaging, creating compelling content, and owning the proposal development process to win high-value deals.

Responsibilities

• Deeply understand our customer’s pain and our capabilities to design custom solution sets for highly strategic pursuits
• Lead the end-to-end process of developing RFPs, RFIs, and enterprise-level proposals
• Build and maintain strong cross-functional relationships with Sales, Product, Finance, and Customer Success teams to progress deal cycles, gather insights, and translate findings into impactful content and campaigns
• Develop and execute GTM strategies for key products and features targeting mid-market and enterprise customers
• Lead the messaging and positioning for our mid-market and enterprise segments – creating narrative and pitches that resonate with decision-makers at enterprise and mid-market accounts including .com, sales pitch, 1-pagers, events, etc.
• Partner with high profile customers to unlock co-marketing opportunities
• Develop and execute mid-market and enterprise focused campaigns and personalized, customized 1:1 and 1:few ABM outreach
• Conduct competitive analysis and market research to inform strategy and competitive differentiation
• Develop and maintain deep domain expertise in the hospitality technology market to influence solution development and positioning

Qualifications

• 5–8+ years of experience in proposal development, storytelling, product marketing
• Proven track record of owning GTM strategy and enablement for mid-market, enterprise, and strategic accounts
• Ability to manage large, complex projects with tight deadlines and high stakes outcomes
• Exceptional writing skills with experience in developing proposals and RFP responses for enterprise clients
• Strong cross-functional collaboration skills—comfortable interfacing with Sales, Product, Engineering, Finance, Customer Success and Exec teams
• Experience with strategic 1:1 or 1:few account-based marketing
• Incredible written and oral communication skills, including experience presenting to sales and marketing leadership, as well as customers
• A strategic thinker with a bias for action and attention to detail
• Experience in hospitality, travel tech, or vertical SaaS is a plus

$130,000 - $175,000 a year The base salary range for our San Francisco or New York office for this role is $130,000-$175,000 annualized salary. This is subject to standard withholding and applicable taxes. Actual compensation will be commensurate with the candidate’s skill level, experience, and specific work location. This role may also include the opportunity to earn a discretionary bonus and/or equity.

We also work hard to ensure Canary is a fun and exciting place to work! Here are some of the additional benefits:

Canary Days: As a company we want to ensure that the team has time to recharge. Each month we provide company wide days off to ensure there is at least one extended weekend or day off.

Self Improvement Club: We meet each month and share our personal goals for the month.Each individual is provided a budget towards any purchases that help us achieve these goals.

Professional Development Chats: We provide budget to help drive cross functional professional development conversations across the organization.

Travel Reimbursement: Team members are able to visit our offices across New York, San Francisco or Dallas when they choose, and are provided a travel stipend for doing so. Spend time working with the team in their office, and use the rest of your time exploring a new city!

Personal Travel Reimbursement: If you stay at a hotel that Canary works with, we provide a credit towards your stay.

Canary Technologies is an equal opportunity employer. We recruit, employ, train, compensate and promote talent regardless of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information or any other protected characteristic.