Senior Marketing Manager | Remote | Part-Time

CrucialPoint; Los Angeles (CA); A distancia; USD 55.000 - 76.000; A tiempo parcial

Ventajas ofrecidas por este puesto de trabajo

Remote work

Descripción de la vacante

CrucialPoint is seeking a Senior Marketing Manager to drive lead generation and raise brand awareness through outbound marketing, paid ads, and targeted email campaigns. You will shape messaging and coordinate with the sales team to fuel growth with a marketing-driven approach.

This remote, contracted part-time role (up to 20 hours per week) offers flexible scheduling and hourly compensation. The ideal candidate is data‑driven, excels at content marketing, and can work independently while

Formación

• Growth marketing, demand generation, or outbound marketing experience in a B2B or agency setting.
• Strong knowledge of paid advertising, email marketing, and content marketing strategies.
• Data-driven mindset with ability to analyze performance metrics and optimize campaigns.
• Excellent communication, strategy, and execution skills.
• Ability to work independently while collaborating with sales and leadership teams.

Responsabilidades

• Develop and execute outbound marketing strategies to drive lead generation.
• Manage paid ad campaigns, cold email outreach, and other outbound initiatives.
• Oversee content marketing efforts, including website updates, social media, and thought leadership.
• Continuously analyze campaign performance, test new strategies, and optimize for ROI.
• Ensure consistency in brand messaging and positioning across all marketing efforts.
• Collaborate with leadership and sales teams to align marketing strategies with business growth objectives.

Conocimientos

Growth marketing

Demand generation

Outbound marketing

Paid advertising

Email marketing

Content marketing

Data-driven

Communication

Strategy

Execution

Independent work

Descripción del empleo

As the Senior Marketing Manager at CrucialPoint, you’ll be responsible for generating leads and increasing brand awareness through strategic outbound marketing efforts. Your focus will be on running paid ads, executing cold email campaigns, managing outbound messaging, and overseeing content marketing to attract high-quality leads for the sales team. This is a marketing-driven role, not a sales position. Your success will be measured by the volume and quality of leads generated.

Responsibilities

• Develop and execute outbound marketing strategies to drive lead generation
• Manage paid ad campaigns, cold email outreach, and other outbound initiatives
• Oversee content marketing efforts, including website updates, social media, and thought leadership
• Continuously analyze campaign performance, test new strategies, and optimize for ROI
• Ensure consistency in brand messaging and positioning across all marketing efforts
• Collaborate with leadership and sales teams to align marketing strategies with business growth objectives

What Success Looks Like

• Consistently generating high-quality leads for the sales team to close
• Successful execution of marketing campaigns leading to increased brand visibility
• Improved conversion rates and optimized marketing performance based on data-driven insights

Key Skills & Qualifications

• Proven experience in growth marketing, demand generation, or outbound marketing within an agency or B2B environment
• Strong knowledge of paid advertising, email marketing, and content marketing strategies
• Data-driven mindset with the ability to analyze performance metrics and optimize campaigns
• Excellent communication, strategy, and execution skills
• Ability to work independently while collaborating with sales and leadership teams

About CrucialPoint

CrucialPoint is a full-service retention marketing agency helping ecommerce brands scale through innovative strategies. We focus on email, SMS, and AI-driven retention marketing to maximize customer lifetime value. Join us and be part of a team shaping the future of retention marketing.
This role is remote, contracted part time (up to 20 hours per week), and hourly pay-range is $40 – $55.