US Email Marketing Manager

CrucialPoint; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

CrucialPoint is seeking an Email Marketing Manager to develop, implement, and optimize email retention programs for ecommerce clients. You will own end-to-end campaigns, leverage Klaviyo, and collaborate with client teams to boost engagement and revenue.

You should have strong analytics, creativity, and technical skills in HTML/CSS for email design, plus experience with Shopify, CRM/CDP, and Google Analytics. Remote-work experience and self-motivation are a plus.

Qualifications

• B2C enterprise ecommerce experience required.
• 3+ years managing or heavily involved in Email Retention Marketing for a B2C eCommerce brand (Email, SMS, Push, and/or direct mail).
• Demonstrated ability to identify revenue opportunities, develop content strategies, and enhance retention/loyalty marketing.
• Expert-level proficiency in Klaviyo with advanced features (predictive analytics, custom flow logic, segmentation, SMS integration).
• Knowledge of HTML/CSS and basic coding for email design in Klaviyo.
• Familiarity with Shopify, CRM/CDPs, and Google Analytics.
• Strong analytical skills with data-driven decision making.
• Experience with larger brands as a retention marketing manager preferred.
• Excellent written/verbal communication; able to collaborate with cross-functional teams.
• Detail-oriented, organized, and able to manage multiple projects.

Responsibilities

• Develop and Execute Email Marketing Strategies for retention programs.
• Client Collaboration to align strategies and deliverables.
• Technical Optimization of campaigns and flows.
• Data Analysis and Reporting to derive insights and performance improvements.
• Quality Assurance of emails and campaigns.
• Collaboration and Team Support across departments.
• Continuous Learning and Adaptability to evolving channels and tools.

Skills

B2C enterprise experience

Retention marketing

Data analysis

Cross-functional collaboration

Independent work

Remote work experience

Strong communication

Tools

Klaviyo

Shopify

Google Analytics

CRM/CDP

Job description

About the Job

As an Email Marketing Manager at CrucialPoint, you will be responsible for developing, implementing, and optimizing our email marketing strategies to drive engagement, conversion, and customer retention.

This role requires a deep understanding of email marketing best practices, retention marketing principles, and analytics, along with a creative mindset to develop compelling content. If you have a passion for email marketing for enterprise-level accounts using Klaviyo, possess strong technical acumen, and excel at driving results, we would love to hear from you.

Why Work With Us

At CrucialPoint, we pride ourselves on creating exceptional results-driven retention programs for our diverse range of ecommerce clients. As an Email Marketing Manager, you'll have the opportunity to work with amazing brands and be at the forefront of the industry. We foster a collaborative and supportive work environment, where your ideas and contributions are valued. Additionally, we offer room for growth, flexible scheduling, and a competitive salary / rate.

Responsibilities

• Develop and Execute Email Marketing Strategies:

• Client Collaboration:

• Technical Optimization:

• Data Analysis and Reporting:

• Quality Assurance:

• Collaboration and Team Support:

• Continuous Learning and Adaptability:

Requirements (Skills & Qualifications)

• B2C experience is required, particularly with enterprise ecommerce businesses.

• Minimum of three (3) years of experience managing or having heavy involvement in running an Email Retention Marketing program for a B2C eCommerce brand - Email, SMS, Push, and/or direct mail.

• Demonstrated expertise in identifying revenue opportunities, developing content strategies, and enhancing retention and loyalty marketing.

• Expert-level proficiency in Klaviyo. Demonstrated mastery of advanced Klaviyo features including predictive analytics, custom flow logic, complex segmentation, and SMS integration.

• Knowledge of HTML/CSS and basic coding principles for email design and customization within Klaviyo.

• Familiarity with CRM, CDPs, eCommerce platforms (such as Shopify), and Google Analytics.

• Strong analytical skills, with the ability to analyze data, generate insights, and make data-driven recommendations.

• Previous experience working with larger brands as a retention marketing manager preferred.

• Excellent written and verbal communication skills, with the ability to build strong client relationships and collaborate effectively with cross-functional teams.

• Detail-oriented, organized, and able to manage multiple projects simultaneously.

• Self-motivated, proactive, and able to work independently.

• Experience in remote work environments and self-motivation.

About CrucialPoint

CrucialPoint is a Full Service Retention Marketing Agency known for creating time-tested, effective Retention programs (Email, SMS, Push, Loyalty, Lifecycle) for amazing eCommerce brands. We thrive on solving intriguing challenges and delivering exceptional value to our clients. Join our team and be part of our mission to provide innovative solutions and drive success for our clients.