Senior Marketing Manager — Remote Book Campaigns

Macmillan; United States; Remote; USD 85,000 - 90,000; Full time

Job summary

Flatiron Books, an imprint of Macmillan, seeks a Senior Marketing Manager to lead strategic marketing campaigns for fiction and nonfiction titles across memoir, science, psychology, cookbooks, and more. You will drive brand partnerships, online advertising, and influencer programs while collaborating with authors, editors, and sales teams.

The role requires 6+ years in trade publishing marketing, strong project management, and a track record of data-driven decisions.

Qualifications

• Minimum 6+ years in trade publishing or related marketing role.
• Bachelor's degree required.
• Experience with digital ad campaigns and influencer marketing.
• Strong project management and presentation skills.

Responsibilities

• Develop and execute marketing campaigns for 8–10 titles/year with budget oversight.
• Advise authors on leveraging networks and channels to drive awareness and sales.
• Present plans to authors, editors, sales, and publicity teams.
• Lead online advertising campaigns, coordinate with vendors, write briefs, and analyze results.
• Oversee imprint influencer program from selection to execution and management.
• Manage imprint email marketing, subscriber growth, content, design and reporting.
• Guide content strategy for newsletters and reader engagement.
• Maintain catalogs and build bookseller relationships including Indie Next outreach.
• Monitor sales and early buzz to identify seasonal opportunities.
• Supervise marketing interns and support Senior Director in strategy.

Skills

Campaign management

Budget management

Cross-functional collaboration

Project leadership

Digital advertising

Social media marketing

Content strategy

Excellent communication

Leadership potential

Education

Bachelor's degree

Tools

Google Workspace

Airtable

Basecamp

Marketing analytics tools

Job description

Flatiron Books, an imprint of Macmillan, seeks a Senior Marketing Manager to lead strategic marketing campaigns for fiction and nonfiction titles across memoir, science, psychology, cookbooks, and more. You will drive brand partnerships, online advertising, and influencer programs while collaborating with authors, editors, and sales teams.

The role requires 6+ years in trade publishing marketing, strong project management, and a track record of data-driven decisions.