Remote Senior Marketing Manager: Book Campaigns

Macmillan Publishers; New York (NY); Remote; USD 85.000 - 90.000; Vollzeit

Zusammenfassung

Flatiron Books, an imprint of Macmillan, seeks a Senior Marketing Manager to lead campaigns for both nonfiction and fiction titles, spanning memoir to cookbooks and literary genres. You will manage budgets, craft campaigns, and partner with authors to maximize reach and sales.

The role requires strategic creativity, strong project management, and clear presentation skills, with remote work tied to our New York office. Prior publishing marketing experience is essential.

Qualifikationen

• 6+ years of marketing experience in trade book publishing or related field.
• Strong project management and presentation skills.
• Ability to balance independent work with team collaboration.
• Excellent communication with authors, editors, and sales teams.

Aufgaben

• Develop and execute marketing campaigns for assigned titles (8–10 per year).
• Advise authors on leveraging networks to drive awareness and sales.
• Present marketing plans to authors, agents, editors, and sales teams.
• Manage online ads, create briefs, analyze results and reporting.
• Oversee Goodreads advertising and seasonal title campaigns.
• Establish strategic brand partnerships for co-marketing campaigns.
• Lead imprint influencer program from selection to execution.
• Oversee email marketing, newsletters, growth, content, and reporting.
• Monitor sales and early buzz to identify seasonal opportunities.
• Supervise marketing intern and support staff.

Kenntnisse

Marketing experience

Project management

Presentation skills

Communication

Leadership

Influencer marketing

Social media trends

Digital advertising

Content strategy

Tools

Airtable

Basecamp

Google Workspace

Jobbeschreibung

Flatiron Books, an imprint of Macmillan, seeks a Senior Marketing Manager to lead campaigns for both nonfiction and fiction titles, spanning memoir to cookbooks and literary genres. You will manage budgets, craft campaigns, and partner with authors to maximize reach and sales.

The role requires strategic creativity, strong project management, and clear presentation skills, with remote work tied to our New York office. Prior publishing marketing experience is essential.