Senior Marketing Manager – Project Management

Jobtailor; California (MO); On-site; USD 120,000 - 160,000; Full time

Job summary

Jobtailor in the United States is seeking an senior marketing leader to drive cross-functional, customer-centric campaigns across multi-channel channels. You will align marketing programs with product goals and use agile processes to accelerate speed-to-market, ensuring compliance with banking regulations.

The role emphasizes growing customer engagement, retention and revenue, with lead responsibilities spanning planning, prioritization, and collaboration with partners across departments and

Qualifications

• Bachelor's degree or equivalent work experience.
• 10+ years of marketing experience with proven results.
• Advanced knowledge of banking market and US product landscape.
• Experience liaising across cross-functional partners to bring campaigns to market.
• Strong project management including meetings, planning, reviews and follow-ups.

Responsibilities

• Lead cross-functional forums delivering customer-centric, multi-channel marketing strategies.
• Maximize customer growth, retention and engagement.
• Identify KPIs tied to process optimization and speed-to-market.
• Use agile methodology to manage marketing programs supporting product goals.
• Drive adoption of Workfront to manage marketing projects.
• Ensure agile model supports events like tradeshows and banker initiatives.
• Include internal partners to ensure compliance with laws and bank policies.

Skills

Cross-functional leadership

Marketing strategy

Agile methodology

Project management

Workfront experience

Education

Bachelor's degree

MBA

Tools

Workfront

Marketing automation tools

Project management software

Data analysis tools

Job description

• Lead cross-functional forums delivering customer-centric, multi-channel marketing strategies
• Maximize customer growth, retention and engagement
• Identify and communicate key performance indicators tied to process optimization and improved speed-to-market
• Use agile methodology to manage marketing programs supporting product goals
• Adapt ways of working and processes to address prioritization, resource and operational challenges
• Drive adoption of Workfront across the team to manage and progress marketing projects
• Ensure the agile operating model supports alternative marketing channels such as tradeshows and banker initiatives
• Include necessary internal partners in appropriate forums to ensure marketing programs comply with laws, regulations and bank policies

Requirements

• Bachelor's degree, or equivalent work experience
• 10 or more years of related experience in marketing and marketing strategy with proven ability to deliver results
• Advanced knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services
• Demonstrated experience serving as a liaison between cross-functional partners to bring campaigns to market
• Strong project management experience, including the ability to lead recurring team meetings, planning discussions, project reviews and follow-up conversations
• Proven ability to manage intake, prioritization and backlog maintenance processes
• Ability to develop and maintain planning materials, calendars, milestone communications and feedback loops
• Experience using Workfront or a similar work management tool
• Strong organizational, interpersonal and team building skills
• Excellent verbal, written and presentation skills
• Strong decision-making and problem-solving skills
• Proven ability to independently manage multiple projects and assignments completed on time and on budget
• Proficient computer navigation skills using a variety of software packages
• MBA or equivalent markers of high achievement are a plus
• Ability to comply with U.S. Bank policies and procedures, including the Code of Ethics and Business Conduct and related workplace conduct and safety policies

Core Competencies

Demonstrates expertise in leading cross-functional marketing strategies, utilizing agile methodologies to optimize processes and enhance customer engagement. Proven ability to manage multiple projects effectively while ensuring compliance with banking regulations and internal policies.

Highest-signal resume keywords

• Cross-Functional Marketing Strategy
• Agile Methodology
• Project Management
• Workfront Experience
• Customer Engagement

Hard Skills

• Marketing Strategy
• Process Optimization
• Key Performance Indicators
• Project Planning
• Backlog Maintenance
• Milestone Communication
• Competitive Market Analysis
• Banking Operations
• Campaign Management
• Customer Growth

Soft Skills

• Organizational Skills
• Interpersonal Skills
• Team Building
• Decision-Making
• Problem-Solving

Certifications & Qualifications

• Bachelor's Degree
• MBA

Industry Keywords

• Banking Regulations
• U.S. Bancorp Products
• Customer Retention
• Multi-Channel Marketing
• Tradeshows

Tools & Technologies

• Workfront
• Marketing Automation Tools
• Project Management Software
• Communication Tools
• Data Analysis Tools