Marketing Manager – Brand Innovation, Experiences

Jobtailor; Maine; On-site; USD 120,000 - 180,000; Full time

Job summary

TD Bank in United States (Maine) seeks a senior marketing leader to drive cross-functional programs, brand campaigns, and customer experience initiatives. You will lead complex projects, manage budgets, and influence senior leadership while collaborating with media, insights, and agency partners across North America.

The role requires extensive experience in marketing strategy, brand research, and performance measurement, with a proven ability to guide creative outputs and manage agency

Qualifications

• Undergraduate degree or relevant professional certifications required.
• 7+ years of relevant experience; TD will consider 5+ years in lieu of 7+ years.
• Advanced knowledge of multiple marketing disciplines, strategy development, consulting principles, supported lines of business, banking industry, and product/customer markets.
• Advanced knowledge of customer and brand research techniques and ability to develop analyses and insights.
• Knowledge of risk management environment, standards and regulations.
• Ability to manage a budget within constraints.
• Ability to contribute to strategic direction and advise senior leadership.
• Experience managing agency relationships.
• Strong creative lens and ability to influence creative outputs.

Responsibilities

• Lead cross-functional projects supporting development and execution of marketing plans, programs, projects, and strategies.
• Plan and deliver brand campaigns, brand activations, and content, including creator-led content.
• Collaborate with Media, Customer Insights, agency partners, business partners, and the Canadian team on brand campaigns across North America.
• Design, develop, and execute marketing solutions supporting customer experience and brand objectives.
• Manage projects from scoping and briefing through launch and fulfillment.
• Develop actionable recommendations from customer tracking, syndicated research, ad hoc analysis, competitive monitoring, and external expertise.
• Assess program effectiveness and evaluate marketing impact on business results.
• Manage program and project plans, resources, budgets, processes, and deliverables.
• Provide expert advice and guidance on customer experience, brand image, standards, application, and execution.

Skills

Marketing Strategy

Budget Management

Agency Relationship Management

Project Management

Customer Insights Analysis

Video Production Coordination

Brand Activation

Cross-functional Leadership

Education

Undergraduate degree

Relevant Professional Certifications

Tools

MS Office

Marketing Automation Tools

Project Management Software

Job description

• Lead cross-functional projects supporting development and execution of marketing plans, programs, projects, and strategies
• Plan and deliver brand campaigns, brand activations, and content, including creator-led content
• Collaborate with Media, Customer Insights, agency partners, business partners, and the Canadian team on brand campaigns across North America
• Design, develop, and execute marketing solutions supporting customer experience and brand objectives
• Manage projects from scoping and briefing through launch and fulfillment
• Participate in project scoping and preplanning sessions and advise partners on tactics and marketing solutions
• Develop customer insights for marketing briefs and create creative briefs aligned with product positioning
• Brief agencies and suppliers and deliver creative presentations to internal clients
• Communicate project progress and changes in content, budget, direction, timeline, or status; escalated issues as appropriate
• Capture and share lessons learned from projects and campaigns
• Deliver marketing communications on strategy, on time, on budget, and error free
• Develop actionable recommendations from customer tracking, syndicated research, ad hoc analysis, competitive monitoring, and external expertise
• Assess program effectiveness and evaluate marketing impact on business results
• Manage program and project plans, resources, budgets, processes, and deliverables
• Maintain relationships with internal and external business partners and resolve escalated issues
• Evaluate corporate marketing processes and recommend enhancements
• Support management of the Marketing calendar and participate in annual planning
• Provide expert advice and guidance on customer experience, brand image, standards, application, and execution
• Manage project budgets, billings, forecasts, and production efficiencies
• Conduct research and analysis and support presentations and communications to management
• Monitor service and productivity and implement process improvements
• Manage risks and ensure compliance with enterprise, regulatory, privacy, and internal requirements
• Participate as a team member, contribute thought leadership, mentor others, share knowledge, and support a diverse and positive work environment
• Act as a brand ambassador for TD Bank

Requirements

• Undergraduate degree or relevant professional certifications, designations, or equivalent required
• 7+ years of relevant experience; TD will consider 5+ years of relevant experience in lieu of 7+ years
• Advanced knowledge of multiple marketing disciplines, strategy development, consulting principles, supported lines of business, banking industry, and product/customer markets
• Advanced knowledge of customer and brand research techniques and ability to develop analyses and insights
• Knowledge of current and emerging competitor and market trends
• Knowledge of risk management environment, standards and regulations
• Ability to manage a budget within constraints
• Ability to contribute to strategic direction and advise senior leadership
• Skill in mentoring, coaching and performance management
• Ability to lead, plan, implement and evaluate program/project activities
• Sound judgement and effective negotiation, problem-solving and communication skills
• Ability to work collaboratively and independently
• Skill in analytical software tools, data analysis methods and reporting techniques
• Proficiency with computer applications including MS Office
• Ability to organize and prioritize work while meeting multiple deadlines
• Ability to handle confidential information with discretion
• Experience managing agency relationships
• Ability to influence through comprehensive, clear executive-level internal stories
• Strong creative lens and ability to influence creative outputs
• Experience coordinating complex video productions, such as TV advertisements
• Experience working with media agencies/media plans, preferably offline channels including TV, OOH, and Audio
• Experience with consumer insights and customer research
• Experience with Quarterly Brand Tracking and Brand KPIs
• Must be authorized to work in the United States without current or future need for TD sponsorship

Core Competencies

Demonstrates advanced knowledge in marketing strategy development, customer and brand research techniques, and project management within the banking industry. Proven ability to lead cross-functional teams, manage budgets, and deliver impactful marketing solutions aligned with brand objectives.

Highest‑signal resume keywords

• Marketing Strategy Development
• Customer Insights Analysis
• Project Management
• Budget Management
• Agency Relationship Management

ATS Optimization Keywords

Hard Skills

• Marketing Campaign Execution
• Brand Activation
• Data Analysis Methods
• Creative Brief Development
• Risk Management
• Analytical Software Tools
• Consumer Insights
• Quarterly Brand Tracking
• Creative Presentation Skills
• Video Production Coordination

Soft Skills

• Effective Communication
• Problem‑Solving
• Mentoring
• Collaboration
• Negotiation

Certifications & Qualifications

• Undergraduate Degree
• Relevant Professional Certifications

Industry Keywords

• Banking Industry
• Brand KPIs
• Market Trends
• Regulatory Compliance
• Customer Experience

Tools & Technologies

• MS Office
• Marketing Automation Tools
• Project Management Software