Senior Marketing Manager — Premium CPG Brand (LA)

Aspire Bakeries LLC; Los Angeles (CA); On-site; USD 108,000 - 144,000; Full time

Job summary

Aspire Bakeries LLC in Los Angeles, CA is seeking a Senior Marketing Manager to translate the La Brea Bakery growth plan into integrated marketing strategies and disciplined execution.

You will connect consumer insights, brand strategy, innovation, customer marketing, digital commerce, PR, social, experiential, and sales enablement to grow awareness, distribution, velocity, and profitability while protecting the brand's artisan heritage and premium positioning.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 7+ years of marketing experience in CPG, food, beverage, retail, or a related consumer industry.
• Demonstrated success leading integrated brand plans, product launches, and cross-functional commercialization initiatives.
• Experience in brand marketing plus at least two of: customer/shopper marketing, digital/e-commerce, PR/influencer, innovation, insights/category management, or agency leadership.

Responsibilities

• Lead annual and long-term brand strategies driving growth, distribution, revenue, and profitability while strengthening premium positioning.
• Translate consumer, customer, category, competitive, and performance insights into strategic priorities and actionable plans.
• Drive integrated marketing programs across paid, owned, earned, social, influencer, PR, experiential, e-commerce, and retail channels with clear KPIs.
• Lead innovation and commercialization strategies for new products, renovations, packaging, and growth platforms.
• Enable customer and sales growth through compelling sell stories and omnichannel activation programs.
• Manage agency and external partner relationships with clear briefs, timelines, and expectations.
• Own marketing budgets, forecasts, investment decisions, and performance measurement.

Skills

Excel skills

PowerPoint mastery

Analytical thinking

Travel available

Education

Bachelor's degree in Marketing/Business/Communications

MBA (preferred)

Tools

Circana/NielsenIQ

AI-enabled productivity tools

Job description

Aspire Bakeries LLC in Los Angeles, CA is seeking a Senior Marketing Manager to translate the La Brea Bakery growth plan into integrated marketing strategies and disciplined execution.

You will connect consumer insights, brand strategy, innovation, customer marketing, digital commerce, PR, social, experiential, and sales enablement to grow awareness, distribution, velocity, and profitability while protecting the brand's artisan heritage and premium positioning.