VP, Brand & Marketing

Aspire Bakeries; Los Angeles (CA); On-site; USD 210,000 - 260,000; Full time

Benefits offered by this job

Comprehensive health coverage

Paid parental leave

Competitive retirement plans

Performance incentive plans

Job summary

A leading bakery solutions provider located in Los Angeles is seeking a Vice President of Brand & Marketing. You’ll be responsible for driving brand-led growth, strategic innovation, and customer marketing across key brands. The ideal candidate will have over 15 years of experience in the CPG/Food sector, a strong track record in revenue growth, and proven skills in strategic thinking and leadership. This role offers a competitive salary, with a range from $210,000 to $260,000, alongside substantial employee benefits.

Qualifications

• 15+ years of experience in consumer-facing roles within CPG/Food.
• Proven track record of driving revenue growth.
• Experience leading initiatives in a matrixed organization.

Responsibilities

• Lead brand and marketing strategy for key brands.
• Drive topline and P&L growth through strategic initiatives.
• Develop multi-year marketing roadmaps based on market insights.

Skills

Strategic thinking

Brand marketing

Cross-functional leadership

Analytical skills

Excellent communication

Education

Bachelor's degree in Business or Marketing

Tools

Nielsen

AI-driven marketing tools

Job description

life insurance, parental leave, paid time off

Mar 01, 2026

Hungry for a career that's as rewarding as it is delicious?

We're looking for hard-working people who will bring integrity, creativity, and a passion for excellence to everything they do - whether that's on the bakery floor, in the office, or supporting customers. In return, we offer a workplace culture built on care, ownership, and growth - where your contributions matter and your career can rise as high as our bread loaves!

With 13 commercial bakeries across North America and a reputation as an industry leader, Aspire Bakeries is rising together with our people and our customers to be the best all-around bakery solution. If you're ready to grow with us, we'd love to hear from you.

Why You'll Love Working At Aspire Bakeries

• Culture - Our culture thrives on collaboration, diversity, and a shared passion for excellence. We support team members, empower growth, and encourage everyone to bring their authentic selves to work.
• Health & Wellness - Comprehensive medical, dental, and vision coverage, plus company-paid life insurance and additional voluntary options to fit your needs.
• Work-Life Balance - Paid parental leave, generous paid time off, and holidays so you can recharge and spend time on what matters most.
• Financial Security - Competitive retirement plans, plus short- and long-term disability coverage for peace of mind.
• Growth & Development - Opportunities to build skills, grow your career, and develop expertise through Aspire Bakeries' learning and development programs.
• Flexibility & Support - HSA and FSA plans to help you manage everyday expenses.
• Recognition & Rewards - Performance incentive plans that celebrate achievements across sales, bakery performance, and individual contributions.

About the Role

We are seeking aVice President, Brand & Marketingto join our teambasedin Los Angeles. In this role, you will be accountable for drivingbrand-led growth, strategic innovation, and customermarketingacross AspireBakeries,includingour iconic brands,La Brea BakeryandOtis Spunkmeyer, spanning Retail, Foodservice, QSR, and emerging channels.

Reporting to the Chief Growth Officer, this role plays a critical part in shaping Aspire's growth trajectory by translating consumer, customer, and market insights into strategies and plans thatdeliver sustained topline profitable growth.

Salary Range

$210,000.00 - $260,000.00

Core Accountabilities (What You’ll Be Doing)

• Lead brand and marketing strategyfor La Brea Bakery and Otis Spunkmeyer across Retail, Foodservice, QSR, and emerging channels.
• Drive topline and P&L growth through brand marketing, customer marketing, and strategic innovation initiatives.
• Develop and execute multi-year marketing and innovation roadmaps grounded in consumer, customer, and market insights.
• Partner closely with Sales, R&D, Finance, and Operations to align growth strategies with commercial execution.
• Establish best-in-class category management practices to drive growth with existing and new Retail customers.
• Lead, develop, and inspire a high-performing marketing and innovation organization, prioritizing talent development and succession.
• Define and track KPIs to measure brand health, revenue growth, and return on marketing investment.

Minimum Qualifications (What You Bring to the Table)

• Bachelor's degree in Businessor related field;Marketing preferred.
• 15+ years of consumer- and customer-facing experience within CPG/Food, across Retail and/or Foodservice.
• Proven track recordof drivingbranded and/or customer-branded revenue growth.
• Experience leading cross-functional initiatives within a matrixed organization.
• Strong business acumen with experience owning P&L outcomes delivering top line growth.
• Advanced analytical and strategic thinking skills, including decision-making with incomplete data.
• Excellent written, verbal, and executive-level presentation skills.

Preferred Qualifications (Extra Ingredients for Success)

• MBA or advanced business degree.
• Experience scaling brands across multiple go-to-market models and channels.
• Deep experience with category management and syndicated data (e.g., Nielsen,Circana).
• Experience leveragingdigital and AI-enabled toolsto drive marketing effectiveness.

Aspire Bakeries LLC values the contribution each Team Member brings to our organization. The final determination of a successful candidate's starting pay will vary based on a number of factors, including, but not limited to location, shift, education, skill, and experience within the job or the industry. The pay scale listed for this position is generally for candidates that meet the specified qualifications and requirements listed in this specific job description. Additional pay may be determined for those candidates that exceed these specified qualifications and requirements. We provide a competitive compensation package that recognizes your experience, credentials, and education alongside a robust benefits program to meet your needs. For union-represented postings, wage rates and ranges are governed by applicable collective bargaining agreements.

Aspire Bakeries is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other legally protected characteristic. We do not use artificial intelligence (AI) tools to screen, assess, or select applicants.

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