Sr Manager, Marketing

Aspire Bakeries LLC; Los Angeles (CA); On-site; USD 108,000 - 144,000; Full time

Job summary

Aspire Bakeries LLC in Los Angeles, CA is seeking a Senior Marketing Manager to translate the La Brea Bakery growth plan into integrated marketing strategies and disciplined execution.

You will connect consumer insights, brand strategy, innovation, customer marketing, digital commerce, PR, social, experiential, and sales enablement to grow awareness, distribution, velocity, and profitability while protecting the brand's artisan heritage and premium positioning.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 7+ years of marketing experience in CPG, food, beverage, retail, or a related consumer industry.
• Demonstrated success leading integrated brand plans, product launches, and cross-functional commercialization initiatives.
• Experience in brand marketing plus at least two of: customer/shopper marketing, digital/e-commerce, PR/influencer, innovation, insights/category management, or agency leadership.

Responsibilities

• Lead annual and long-term brand strategies driving growth, distribution, revenue, and profitability while strengthening premium positioning.
• Translate consumer, customer, category, competitive, and performance insights into strategic priorities and actionable plans.
• Drive integrated marketing programs across paid, owned, earned, social, influencer, PR, experiential, e-commerce, and retail channels with clear KPIs.
• Lead innovation and commercialization strategies for new products, renovations, packaging, and growth platforms.
• Enable customer and sales growth through compelling sell stories and omnichannel activation programs.
• Manage agency and external partner relationships with clear briefs, timelines, and expectations.
• Own marketing budgets, forecasts, investment decisions, and performance measurement.

Skills

Excel skills

PowerPoint mastery

Analytical thinking

Travel available

Education

Bachelor's degree in Marketing/Business/Communications

MBA (preferred)

Tools

Circana/NielsenIQ

AI-enabled productivity tools

Job description

Hungry for a career that’s as rewarding as it is delicious?

At Aspire Bakeries, we don’t just bake breads, cookies, and cakes - we create foods that bring people together. From La Brea Bakery® artisan breads to Otis Spunkmeyer® cookies, our products are enjoyed by millions of people every day. And behind every bite are talented manufacturing and support teams who take pride in their work and our food.

We’re looking for hard-working people who will bring integrity, creativity, and a passion for excellence to everything they do - whether that’s on the bakery floor, in the office, or supporting customers. In return, we offer a workplace culture built on care, ownership, and growth - where your contributions matter and your career can rise as high as our bread loaves!

With 13 commercial bakeries across North America and a reputation as an industry leader, Aspire Bakeries is rising together with our people and our customers to be the best all-around bakery solution. If you’re ready to grow with us, we’d love to hear from you

Why You’ll Love Working At Aspire Bakeries

• Culture - Our culture thrives on collaboration, diversity, and a shared passion for excellence. We support team members, empower growth, and encourage everyone to bring their authentic selves to work.


• Health & Wellness – Comprehensive medical, dental, and vision coverage, plus company-paid life insurance and additional voluntary options to fit your needs.


• Work-Life Balance – Paid parental leave, generous paid time off, and holidays so you can recharge and spend time on what matters most.


• Financial Security – A competitive 401(k) with immediate company match, plus short- and long-term disability coverage for peace of mind.


• Growth & Development – Opportunities to build skills, grow your career, and develop expertise through Aspire Bakeries’ learning and development programs.


• Flexibility & Support – HSA and FSA plans to help you manage everyday expenses.


• Recognition & Rewards – Performance incentive plans that celebrate achievements across sales, bakery performance, and individual contributions.

About The Role

We are seeking a Senior Marketing Manager to join our team at our Los Angeles, CA Office. As a Senior Marketing Manager, you will be a strategic brand and business leader responsible for translating the La Brea Bakery growth plan into integrated strategies and disciplined execution. You will connect consumer insights, brand strategy, innovation, customer marketing, digital commerce, PR, social, experiential, and sales enablement to grow awareness, distribution, velocity, and profitability while protecting the brand's artisan heritage and premium positioning.

This role requires you to be onsite in Los Angeles four days per week, giving you hands‑on collaboration with the team and daily exposure to the pulse of the business.

Compensation

• Salary Range: $108,000 - $144,000

Core Accountabilities (What You’ll Be Doing)

• Lead annual and long-term brand strategies that drive growth, distribution, revenue, and profitability while strengthening La Brea Bakery's premium artisan positioning.


• Translate consumer, customer, category, competitive, and performance insights into strategic priorities, actionable plans, and executive-ready business recommendations.


• Drive integrated marketing programs across paid, owned, earned, social, influencer, PR, experiential, e-commerce, and retail media channels with clear objectives, KPIs, and optimization plans.


• Lead innovation and commercialization strategies for new products, renovations, packaging, and growth platforms, balancing consumer needs, brand fit, operational feasibility, customer opportunity, and financial performance.


• Enable customer and sales growth through compelling sell stories, customer‑specific activation programs, merchandising tools, launch materials, and integrated omnichannel strategies.


• Manage agency and external partner relationships by establishing clear briefs, scopes, timelines, deliverables, and performance expectations.


• Own marketing budgets, forecasts, investment decisions, and performance measurement while proactively managing risks and driving accountability for business results.

Minimum Qualifications (What You Bring to the Table) (Required to be considered)

• Bachelor's degree in Marketing, Business, Communications, or a related field.


• 7+ years of marketing experience in CPG, food, beverage, retail, or a related consumer industry, including ownership of a brand or business segment.


• Demonstrated success leading integrated brand plans, product launches, and cross‑functional commercialization initiatives.


• Experience in brand marketing plus at least two of the following areas: customer/shopper marketing, digital/e-commerce, PR/influencer, innovation, insights/category management, or agency leadership.


• Demonstrated experience managing budgets, agencies, negotiations, and performance measurement.


• Excellent written, verbal, and presentation skills with advanced PowerPoint, strong Excel skills, and proficiency with modern marketing and AI‑enabled productivity tools.


• Strong strategic and analytical skills with the ability to translate complex data into clear business recommendations and travel as needed for business activities.

Preferred Qualifications (Extra Ingredients for Success) (Nice-to-haves that could set candidates apart)

• MBA.


• Experience with Circana/NielsenIQ, syndicated and customer data sources, digital analytics, retail media, and marketing measurement.


• Experience using AI‑powered tools and automation to improve marketing effectiveness, streamline workflows, generate insights, enhance content development, and support data‑driven decision‑making.


• Experience developing customer‑specific growth strategies and integrated omnichannel programs across retail and e‑commerce.


• Experience leading creative, media, PR, influencer, digital, research, or experiential agency partners.

Aspire Bakeries LLC values the contribution each Team Member brings to our organization. The final determination of a successful candidate’s starting pay will vary based on a number of factors, including, but not limited to location, shift, education, skill, and experience within the job or the industry. The pay scale listed for this position is generally for candidates that meet the specified qualifications and requirements listed in this specific job description. Additional pay may be determined for those candidates that exceed these specified qualifications and requirements. We provide a competitive compensation package that recognizes your experience, credentials, and education alongside a robust benefits program to meet your needs. For union‑represented postings, wage rates and ranges are governed by applicable collective bargaining agreements.

Aspire Bakeries is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other legally protected characteristic. We do not use artificial intelligence (AI) tools to screen, assess, or select applicants.