Senior Marketing Manager, Digital Learning & Products

ISTE+ASCD; Arlington (VA); On-site; USD 90,000 - 95,000; Full time

Job summary

ISTE+ASCD is seeking a Sr. Marketing Manager, Digital Products and Professional Learning to lead marketing for digital platforms and a Professional Learning Product Portfolio.

You will drive revenue through product marketing, demand generation, content strategy, email and social campaigns, and analytics. The role requires collaboration with product and sales teams, development of go-to-market plans, and experience with SaaS or education technology.

Qualifications

• Bachelor's degree in marketing or related field preferred.
• Experience in product marketing, advertising, digital marketing and marketing metrics.
• Background in education field; preference for K-12 EdTech.

Responsibilities

• Coordinate marketing strategy for professional development products and services.
• Plan and implement go-to-market strategies and integrated marketing plans across channels.
• Collaborate with digital marketing to execute multi-channel campaigns.
• Partner with Sales to develop training programs and sales materials.
• Conduct market analysis for professional learning products and services.
• Create upsell and cross-sell opportunities with stakeholders.
• Analyze and report on marketing activities and campaign effectiveness.
• Optimize product positioning based on analytics and feedback.
• Draft messaging to promote Professional Development Product portfolio.
• Assist ISTE+ASCD exhibit booths at conferences and engage with customers.

Skills

Communication skills

Collaboration

Presentation skills

Project management

Microsoft Office

Education

Bachelor's degree in marketing or related field

Tools

Microsoft Office

Web-based collaboration tools

Job description

ISTE+ASCD is seeking a Sr. Marketing Manager, Digital Products and Professional Learning to lead marketing for digital platforms and a Professional Learning Product Portfolio.

You will drive revenue through product marketing, demand generation, content strategy, email and social campaigns, and analytics. The role requires collaboration with product and sales teams, development of go-to-market plans, and experience with SaaS or education technology.