Senior Marketing Manager

Beauty 4U; Washington (District of Columbia); On-site; USD 110,000 - 150,000; Full time

Job summary

Beauty 4U is hiring a Senior Marketing Manager for a full-time, on-site role in the DMV area. You will lead strategic marketing, campaigns, and influencer initiatives to strengthen the Beauty 4U brand and drive traffic to stores.

Strong analytics and content skills are essential for growth and loyalty, with collaboration across retail partners and groups for new client acquisition. The role emphasizes social media, email, SMS audience growth, and PR, requiring experience in CRM, GA, and Adobe

Qualifications

• Experience in marketing strategy, brand management, and campaign oversight.
• Strong digital marketing, social media, and email marketing skills.
• Proven influencer relationships and retail marketing focus for loyalty.
• Ability to analyze metrics, performance data, and trends to guide strategy.
• Excellent written and verbal communication with strong project management.

Responsibilities

• Oversee development and execution of strategic marketing initiatives.
• Manage campaigns across digital and traditional platforms to drive traffic.
• Collaborate with stores, partners, and groups for new client acquisition.
• Develop strategies to increase client loyalty and retention.
• Lead influencer relationships, PR, and communications activities.

Skills

Marketing strategy

Brand management

Campaign oversight

Digital marketing

Social media management

Email marketing

Influencer outreach

Retail marketing

Marketing analytics

Content creation

Communication skills

Project management

Education

Bachelor's degree in Marketing, Business, Communications

MBA (bonus)

Tools

CRM software

Google Analytics

Adobe Creative Suite

Job description

Beauty 4U is a leading beauty supply retail chain with 13 stores nationwide, dedicated to providing exceptional customer experiences and top-tier beauty products. Our mission is to be the ultimate destination for beauty enthusiasts by prioritizing customer satisfaction and offering competitive value. At Beauty 4U, we celebrate diversity and foster an inclusive environment, embodying core values such as service, enthusiasm, responsibility, respect, value, and education. Join us in creating a welcoming and empowering space where beauty and individuality are celebrated every day.

Role Description

We are seeking a qualified Senior Marketing Manager for a full-time, on-site position in the DMV area. The Senior Marketing Manager will oversee the development and execution of strategic marketing initiatives, manage campaigns across various digital and traditional platforms, and work to build the Beauty 4U brand. Responsibilities include working with retail stores to drive traffic, connecting with partners and groups in the area for new client acquisition, developing strategies to increase client loyalty, and execution of all retail marketing activities. The role will also involve influencer strategy and relationships, and communications/public relations. Proven social media, email marketing, sms audience growth is essential.

Qualifications

• Marketing strategy, brand management, and campaign oversight experience.
• Strong skills in digital marketing platforms, social media management, and email marketing.
• Beauty influencer relationships/management.
• Retail marketing (focus on new client acquisition and client retention/loyalty)
• Ability to analyze marketing metrics, performance data, and market trends to inform strategy.
• Proficiency in creating engaging content and managing marketing communications.
• Strong organizational, project management, and multitasking skills.
• Excellent written and verbal communication abilities.
• Proficiency in tools such as CRM software, Google Analytics, and Adobe Creative Suite is a plus.
• Bachelor's degree in Marketing, Business, Communications, or related field; MBA is a bonus.
• Previous experience in the retail or beauty industry is highly desirable.