Beauty Marketing Brand Manager

American International Industries; Commerce (CA); On-site; USD 95,000 - 135,000; Full time

Job summary

American International Industries is seeking a strategic Brand Manager to lead product innovation and brand growth for a fast-growing beauty brand with major domestic retailers and expanding international markets. You will drive end-to-end product development, aligning cross-functional teams to deliver innovative concepts that strengthen retailer relationships and drive category growth.

The ideal candidate thrives at the intersection of consumer insights, brand strategy, and commercialization,

Qualifications

• 5+ years of experience in Brand Management, Product Development, Innovation, or Category Management within the beauty or personal care industry.
• Bachelor's degree in Marketing, Business, Product Development, or related field.
• Proven experience launching products from concept to market and working with domestic retailers; international experience preferred.

Responsibilities

• Lead end-to-end development of new products, line extensions, seasonal collections, and packaging innovations.
• Identify emerging beauty, wellness, and consumer trends to develop commercially successful product concepts.
• Partner with R&D, Packaging Engineering, Sourcing, Operations, Regulatory, and Creative teams throughout the product development lifecycle.
• Evaluate product performance and recommend innovation opportunities based on consumer feedback and market insights.

Skills

Brand management

Product development

Project management

Analytical skills

Cross-functional collaboration

Retail merchandising

Education

Bachelor's degree in Marketing, Business, Product Development, or related field

Job description

We are seeking a strategic, creative, and commercially minded Brand Manager to lead product innovation and brand growth for a fast-growing beauty brand with distribution across major domestic retailers and expanding international markets.

This role is ideal for someone who thrives at the intersection of product development, consumer insights, brand strategy, and commercialization. You will lead the development of new products from concept to shelf while partnering cross-functionally to deliver innovation that strengthens retailer relationships, drives category growth, and meets evolving consumer needs.

The ideal candidate has a passion for beauty, a deep understanding of emerging trends, and experience bringing products to market in a fast-paced, highly collaborative environment.

Key Responsibilities

• Lead the end-to-end development of new products, line extensions, seasonal collections, and packaging innovations.
• Identify emerging beauty, wellness, and consumer trends to develop commercially successful product concepts.
• Partner with R&D, Packaging Engineering, Sourcing, Operations, Regulatory, and Creative teams throughout the product development lifecycle.
• Evaluate product performance and recommend innovation opportunities based on consumer feedback and market insights.

Brand Strategy

• Support the long‑term growth strategy through compelling product innovation, assortment planning, and brand positioning.
• Ensure products and packaging align with brand standards, consumer expectations, and retailer strategies.
• Collaborate with Marketing to develop impactful launch plans and consumer messaging.
• Lead cross‑functional commercialization of new product launches, ensuring projects are delivered on time and within budget.
• Partner closely with Sales to support retailer presentations, product line reviews, and merchandising opportunities.
• Balance consumer trends with retailer objectives to maximize distribution and long‑term category growth.
• Monitor competitive activity, market trends, social media, and consumer behavior to identify whitespace opportunities.
• Translate insights into actionable innovation, product positioning, and portfolio recommendations.

Cross‑Functional Leadership

• Drive alignment across Product Development, Marketing, Sales, Supply Chain, Operations, Regulatory, Creative, and International teams.
• Manage multiple development timelines while proactively identifying risks and driving solutions.
• Build strong relationships with external vendors, manufacturers, and agency partners.

Qualifications

• Bachelor's degree in Marketing, Business, Product Development, or related field.
• 5+ years of experience in Brand Management, Product Development, Innovation, or Category Management within the beauty or personal care industry.
• Proven experience managing multiple product launches from concept through commercialization.
• Experience working with domestic mass retailers; international product development or global brand experience strongly preferred.
• Strong understanding of consumer trends, product innovation, and retail merchandising.
• Excellent project management, organizational, and communication skills.
• Highly collaborative with the ability to influence cross‑functional teams.
• Strong analytical skills with the ability to translate data into strategic business recommendations.

Preferred Qualifications

• Experience within beauty, skincare, body care, personal care, or cosmetics.
• Experience developing products for both domestic and international markets.
• Understanding of retailer requirements, regulatory considerations, and commercialization processes.
• Experience working with trend forecasting, consumer insights, and product lifecycle management.
• Familiarity with digital commerce and omnichannel retail strategies.

What We're Looking For

We're looking for someone who is naturally curious, consumer‑obsessed, and passionate about building brands through innovation. The ideal candidate combines strategic thinking with creative problem‑solving and has the ability to move seamlessly between big‑picture brand strategy and day‑to‑day execution.

This individual enjoys working in a fast‑paced, entrepreneurial environment and thrives on collaborating across functions to bring meaningful, trend‑forward products to market. They understand that successful innovation balances consumer needs, retailer priorities, operational feasibility, and long‑term business growth.