Senior Marketing Manager

WorldStrides; United States; On-site; USD 80,000 - 120,000; Full time

Job summary

WorldStrides, a leader in educational travel, seeks a Senior Marketing Manager to fill in for the Marketing Director during maternity leave. This role entails overseeing marketing operations in Canada, coordinating campaigns, and ensuring the alignment of messaging with sales strategies. Ideal candidates will bring a wealth of experience in marketing initiatives and team leadership within an educational context.

Qualifications

• 5+ years of progressive marketing experience required.
• Exceptional organizational skills needed.
• Ability to manage multiple projects in a deadline-driven environment.

Responsibilities

• Plan and execute integrated marketing campaigns.
• Monitor and optimize campaign performance using analytics.
• Oversee Canadian online store operations.

Skills

Campaign Management

Sales Enablement

Digital Marketing

Project Management

Communication

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Adobe Creative Suite

Microsoft Excel

Microsoft PowerPoint

HubSpot

Salesforce

Sprout Social

Sitecore CMS

Job description

Company Introduction

WorldStrides is the global leader in educational travel and experiential learning. The company was founded in 1967 to provide middle school travel programs to Washington, D.C. and has grown to provide a wide range of programs for more than half a million students annually to over 100 countries around the world. WorldStrides offers experiential learning programs in educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports. Each of these experiences helps students to see beyond the classroom and to see the world – and themselves – in new ways.

Company Introduction

WorldStrides is the global leader in educational travel and experiential learning. The company was founded in 1967 to provide middle school travel programs to Washington, D.C. and has grown to provide a wide range of programs for more than half a million students annually to over 100 countries around the world. WorldStrides offers experiential learning programs in educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports. Each of these experiences helps students to see beyond the classroom and to see the world – and themselves – in new ways.

Job Description

We are seeking an experienced Senior Marketing Manager to temporarily backfill the Marketing Director role during a maternity leave. Reporting to the General Manager, this individual will be responsible for overseeing marketing operations in Canada, leading strategic initiatives that support the Canadian sales team, and ensuring continuity across content development, campaign execution, brand initiatives, and team coordination. This is a hands-on role that blends strategy with execution, requiring strong leadership, creativity, and operational management skills.

Responsibilities

• Plan, develop, and execute integrated marketing campaigns that align with Canadian sales goals and brand strategy.
• Collaborate with internal teams and external vendors to ensure timely and effective campaign delivery.
• Monitor and optimize campaign performance using analytics and reporting tools.
• Serve as the primary liaison between the marketing and Canadian sales teams, ensuring alignment on initiatives, messaging, and timelines.
• Develop and manage sales enablement tools and content that drive engagement and support lead conversion.
• Lead planning and logistics for Canadian conferences
• Manage promotional inventory and fulfillment, including vendor relationships and product sourcing.
• Oversee the Canadian online store operations and coordinate with the fulfillment center for smooth operations and problem-solving.
• Provide guidance and collaborate closely with the marketing team.
• Ensure projects are delivered on time, within budget, and aligned with brand standards and KPIs.
  
  

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5+ years of progressive marketing experience, including campaign management, sales enablement, and digital marketing.
• Experience managing or mentoring junior team members and working cross-functionally with sales teams.
• Proficiency with Adobe Creative Suite (InDesign, Illustrator), Canva, and Microsoft Excel and PowerPoint.
• Working knowledge of marketing automation and CRM tools (e.g., HubSpot, Salesforce, Sprout Social).
• Experience working with Sitecore CMS (content creation, publishing workflows, and content personalization strategies).
• Exceptional organizational, communication, and project management skills.
• Proven ability to handle multiple projects in a deadline-driven environment.
• Available to work in-office 3 days per week.
  
  

WorldStrides, a global organization, is committed to educate and serve communities worldwide. Our commitment is fueled by the passion of our team members and partners to make experiential learning accessible, while also being socially, environmentally, and ethically responsible. Together, we accomplish this by investing in initiatives to promote inclusion, diversity, and sustainability.

As an Equal Opportunity Employer, WorldStrides is committed to building a diverse workforce, supported by an environment that promotes inclusion and belonging. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

WorldStrides will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, J-1, H-1, H-2, L, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire. Select seasonal roles may consider students on J-1 or F-1 visas.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Temporary

Job function

• Job function

  Marketing

• Industries

  Education

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