Senior Marketing Manager

Soni; New York (NY); On-site; USD 103,000 - 124,000; Full time

Job summary

Soni, New York, seeks a strategic Marketing & Client Development professional to bridge practice leadership and the broader Marketing & Client Development organization, translating objectives into actionable marketing plans.

You will direct Legal Directory & Chambers Strategy, lead Market & Competitive Intelligence, define GTM programs, shape high-impact pitches, oversee material strategy, assess sponsorship ROI, manage post-engagement follow-up, and collaborate with Content & Creative to embed

Responsibilities

• Legal Directory & Chambers Strategy: Direct the narrative strategy and submission process for legal directories and rankings, ensuring the practice’s expertise is represented with high fidelity.
• Market & Competitive Intelligence: Lead the research and documentation of baseline market perceptions and competitor practice activities to inform partner-level strategic planning.
• GTM Program Definition: Define the content requirements and objectives for practice-led programs (e.g., industry-specific thought leadership) for the Campaign Strategy team to leverage and Content team to execute.
• High-Impact Pitch Strategy: Liaise with the Pursuits and Proposals team on the strategy and messaging for complex RFP responses and pitches, ensuring the firm’s competitive advantages are clearly articulated.
• Always Ready Material Strategy: Oversee the development of practice-specific marketing and sales materials, ensuring engagement lists and matter experience are high-quality and strategically aligned.
• Sponsorship ROI Assessment: Evaluate industry sponsorship opportunities for strategic fit, providing recommendations to BU leadership based on measurable outcome potential.
• Post-Engagement Strategy: Coordinate with Client development and enabling teams to ensure engagement from events and sponsorships is converted into actionable pipeline opportunities.
• Liaison with Content & Creative: Partner with Content and Brand enablers to ensure that practice-specific thought leadership is leveraged as a central element of all journeys.

Job description

About Business Unit Marketing: Acts as the strategic consultant to, and primary bridge between, practice group leadership and the broader Marketing & Client Development organization. This team translates commercial objectives and competitive insight into marketing and client development plans. They work across Marketing & Client Development to activate these plans, offering the appropriate level of strategic and tactical support tailored to the needs of each business unit.

• Legal Directory & Chambers Strategy: Direct the narrative strategy and submission process for legal directories and rankings, ensuring the practice’s expertise is represented with high fidelity.
• Market & Competitive Intelligence: Lead the research and documentation of baseline market perceptions and competitor practice activities to inform partner-level strategic planning.
• GTM Program Definition: Define the content requirements and objectives for practice-led programs (e.g., industry-specific thought leadership) for the Campaign Strategy team to leverage and Content team to execute.
• High-Impact Pitch Strategy: Liaise with the Pursuits and Proposals team on the strategy and messaging for complex RFP responses and pitches, ensuring the firm’s competitive advantages are clearly articulated.
• "Always Ready" Material Strategy: Oversee the development of practice-specific marketing and sales materials, ensuring engagement lists and matter experience are high-quality and strategically aligned.
• Sponsorship ROI Assessment: Evaluate industry sponsorship opportunities for strategic fit, providing recommendations to BU leadership based on measurable outcome potential.
• Post-Engagement Strategy: Coordinate with Client development and enabling teams to ensure engagement from events and sponsorships is converted into actionable pipeline opportunities.
• Liaison with Content & Creative: Partner with Content and Brand enablers to ensure that practice-specific thought leadership is leveraged as a central element of all journeys.

Compensation: $75 - $90/ Hr

Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications.