Business Development & Marketing Specialist

Benesch Friedlander Coplan & Aronoff; New York (NY); Hybrid; USD 98,000 - 110,000; Full time

Job summary

Benesch Friedlander Coplan & Aronoff in New York seeks a Business Development & Marketing Specialist to support the firm's growth and reputation. You will work with the Senior Manager and Marketing team to identify opportunities, prepare pitches, update the CRM, and assist with proposals and promotional materials.

The ideal candidate has 3–5 years of law firm marketing or business development experience, strong research and writing skills, and the ability to manage multiple priorities in a

Qualifications

• 3–5 years of law firm marketing/business development experience.
• Strong analytical, research and writing skills.
• Ability to manage multiple assignments in a hybrid work setting.

Responsibilities

• Prepare client research and market reports.
• Conduct competitive intelligence and support pitches/RFPs.
• Track BD activities and update CRM with key contacts.
• Assist with proposals, promotional materials, and events.

Skills

Business development

Marketing strategy

Research analysis

Proposal writing

CRM management

Job description

JOB TITLE: Business Development & Marketing Specialist

DIRECT REPORT TO: Senior Business Development & Marketing Manager

SUMMARY

The Business Development & Marketing Specialist supports the business development and marketing efforts of the firm. The role works directly with the Sr. Business Development & Marketing Manager and other members of the Marketing department to support business development and marketing initiatives towards driving firm business growth and reputation in the market. The Specialist will support new business opportunities, help maintain and strengthen client relationships, and aid firm profile raising activities. The Specialist will effectively interface with firm attorneys, business development and marketing colleagues and other business services professionals at all levels.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Prepare research on existing, new and prospective clients and synthesize market data into comprehensive, easily digestible reports and help identify potential new business opportunities.
• Conduct competitive intelligence on market and industry trends utilizing research tools (e.g., Westlaw, Bloomberg Law, and Capital IQ) in support of client meeting prep, pitches/RFPs and other business development initiatives.
• Track docket alerts and major company news for key clients and select prospective clients; provide relevant summaries to attorneys.
• Intake requests for business development support and work with senior manager to help evaluate opportunities, identify existing firm connections, propose team members to include, and facilitate coordination with other departments as necessary (e.g., finance, IT, etc.).
• Help develop business development and promotional materials including the drafting and preparing of written proposals, pitches, RFP responses, and other tailored communications.
• Track and maintain records of BD-related activities, update practice and client-matter descriptions, and update the firm's CRM system with key contacts learned from BD pursuits.
• Assist with legal directory submissions such as Chambers USA and Legal 500.
• Support additional projects, as assigned by the Senior Business Development & Marketing Manager and others.

QUALIFICATIONS, SKILLS AND COMPETENCIES

• At least three-five years of relevant law firm marketing/business development experience.
• Excellent analytical and research skills and the ability to process information from a wide variety of sources.
• Credible understanding of business and legal landscape.
• Strong verbal and written communication skills, including excellent responsiveness.
• Strong proofreading and editing skills.
• Strong attention to detail, excellent organizational skills and the ability to prioritize work effectively.
• Excellent interpersonal skills and ability to establish alignment between the expectations and strategies of different attorneys.
• Ability to effectively build relationships with firm attorneys and other stakeholders.
• Strong and creative problem-solving skills.
• Intellectual curiosity; desire to learn.
• Motivation and energy, the ability to prioritize multiple assignments and work with little supervision and as part of a team.
• Team player.
• Willingness to work beyond standard work hours as needed.

ATTENDANCE REQUIREMENTS

This position is hybrid, requiring a minimum of three (3) days per week in the office. The Firm reserves the right to require additional in office days, up to and including fulltime in office presence, as business needs require.

The starting base salary range is $98,000-$110,000 plus competitive benefits and bonus eligibility. The base pay actually offered will take into account internal equity and may vary depending on the candidate’s job-related knowledge, skills and experience, among other factors.

PBWT is an equal opportunity employer.