Senior Marketing Manager

K-LOVE & Air1; Franklin (TN); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical Insurance

401k with company match

Paid time off

Job summary

K-LOVE, a ministry-driven nonprofit, seeks a Senior Campaign Manager to lead the planning, execution and optimization of integrated campaigns in support of brand lines. The role partners with Marketing to drive reach, engagement, and ROI across digital, radio, events, direct mail and more, all while upholding ministry alignment and core values.

The position is onsite in Franklin, TN, requiring collaboration with cross-functional teams, mentoring of other managers, and adherence to safety and

Qualifications

• Bachelor's degree in communications, marketing or related field.
• Minimum 5 years’ marketing and customer service experience.
• Experience in agency or in-house environments with multi-brand/multi-location environments.

Responsibilities

• Lead planning, execution, and optimization of integrated, multi-channel campaigns across owned, paid, and partner channels.
• Serve as the lead marketing partner for assigned brands/products and translate goals into campaign strategies.
• Develop end-to-end campaign programs from ideation to analysis across digital, radio, events, mail, and more.
• Collaborate with content creators, designers, and PMs to deliver on brand standards.
• Monitor performance and provide data-driven optimizations and ROI reporting.

Skills

Marketing leadership

Campaign management

Cross-functional collaboration

Project management

Data-driven decision making

Communication skills

Education

Bachelor's degree in communications or marketing

Tools

Wrike

Google Workspace

Microsoft Office

Job description

Overview

Called to K-LOVE

Inspiring People to Move Closer to Jesus

At K-LOVE, every role is ministry.

We hire first for ministry alignment and a shared commitment to our faith, mission, vision, and values. We then seek talented professionals who can use their God-given gifts, skills, and experience to serve with excellence.

If you love Jesus and are called to be part of a ministry that places Christ at the center of everything we do, we invite you to explore this opportunity. If your heart aligns with our mission and you possess the knowledge, skills, and abilities needed for the role, please keep reading.

The Senior Campaign Manager is responsible for leading the planning, execution, and optimization of integrated, multi-channel marketing campaigns in support of assigned brand and product lines. This role serves as a strategic partner within the Marketing team, providing high-level direction and campaign leadership while building strong cross-functional relationships across the Ministry.

The Senior Campaign Manager leverages data-driven insights, business acumen, and strategic planning to develop marketing programs that align with organizational goals, maximize reach, and drive audience engagement through owned, paid, and partner channels.

This is an onsite role in Franklin, TN.

Here's some of what you will be doing...

• Support and contribute to Ministry endeavors by following employment policies and practices and supporting a safe and healthy work environment. Specifically, follow K-LOVE’s Injury Prevention and Safety program, support and maintain safety standards, and participate in safety training.
• Serve as the lead marketing partner for assigned brands/products, translating organizational goals and audience insights into effective campaign strategies.
• Develop strategic campaign plans encompassing full lifecycle execution—from ideation through analysis—across digital (web, email, social, SMS), radio, events, direct mail, and other channels.
• Lead campaign planning meetings, ensuring alignment of messaging, timing, resources, and cross-channel integration.
• Proactively manage campaign calendars and inventory, anticipating challenges and securing required placements across channels.
• Collaborate with content producers, designers, and project managers to commission deliverables that align with brand standards and campaign objectives.
• Direct stakeholder communications, manage review cycles, and ensure timely approvals of all campaign materials.
• Oversee end-to-end campaign execution, ensuring accuracy, adherence to timelines, and message consistency.
• Monitor campaign performance in real-time, identifying areas of optimization and implementing data-informed adjustments.
• Synthesize campaign results into clear, actionable reports, highlighting ROI, audience engagement, and learnings to inform future strategies.
• Act as a mentor to other Campaign Managers, sharing best practices, tools, and strategies to elevate team capabilities.
• Shape SOPs for the Mobile Marketing Specialist (MMS), creating a high‑accuracy system for sending SMS messages, including messages for campaigns, branded content, fundraising and more. Provide supervision and quality assurance to the MMS as needed.
• Foster an internal culture of collaboration, service excellence, and ministry alignment through consistent, values‑driven communication.
• Perform other duties as assigned.
• Job responsibilities are subject to review and change

Here's some experience and skills we are seeking...

• Bachelor's Degree in communication, digital marketing, or combination of education/training with relevant experience.
• Minimum 5 years’ marketing and customer service experience.
• Experience in agency or in‑house environments with multi‑brand/multi‑location environments, required.
• Experienced in full, comprehensive campaign mediums (broadcast, outdoor, print, digital, and mail).
• Knowledge and understanding of the creative process, ability to commission creative development, and work with creative producers.
• Good understanding of current marketing trends.
• Possess exceptional Project Management skills and planning abilities.
• Ability to manage several marketing campaigns simultaneously.
• Expert problem‑solver with strong skills in time management, budget, and process improvement.
• Strong computer skills with knowledge of Google and Microsoft Office Products (Google Slides, Word, Excel, PowerPoint, Teams, and Outlook).
• Experience using Project Management software (Wrike), preferred.
• A collaborative and flexible style, with strong service mentality. Need to be seen as a team player.
• Excellent interpersonal skills with the ability to develop sincere business/Ministry relationships.
• Exceptional written and verbal communication and presentation skills.
• Demonstrated commitment to the social sector with a passion for our mission and values.

Employment Requirements...

• Must pass a pre-employment reference screen and background check.
• Proof of legal authorization to work in the United States.
• Must agree with K-LOVE Christ-Centered LifeCovenant and Statement of Faith

What can we offer you?

Someof our benefits package includes:

• Medical Insurance, Vision Insurance and company paid Dental
• Company paid life insurance and short term/long term disability insurance
• Company 401k with a generous company match
• Parental leave with Baby Bonding pay
• Generous paid vacation, sick leave and holiday time off
• Amazing company culture that includes exclusive access to concerts, movie premieres, and industry events.

“As an Equal Opportunity Employer, K-LOVE makes employment decisions based on merit and other legitimate reasons. The Company is committed to a diverse and inclusive work environment and equal employment opportunities regardless of protected class, characteristic or status. However, K-LOVE is a religious non-profit organization where all team members contribute to the Company’s mission of encouraging our audiences “to have a meaningful relationship with Christ.” Therefore, pursuant to the Civil Rights Act of 1964, Section 702 (42 U.S.C. 2000e I(a)), K-LOVE has the right to hire only candidates who agree with the Company’s Statement of Faith, Mission, Vision, and Values. Also, as a religious non-profit organization, the Company is not governed by the CA Fair Employment and Housing Act.