Senior Marketing Manager

Sunroom; Austin (TX); Hybrid; USD 70,000 - 90,000; Full time

Job summary

A fast-growing proptech startup in Austin is seeking a growth-minded B2B marketer to lead demand generation efforts. You will work closely with the founding team to drive high-quality leads through innovative campaigns and content creation. This hybrid role offers autonomy and the opportunity to make a significant impact in a dynamic environment.

Qualifications

• 5+ years in B2B marketing, ideally at a SaaS company targeting SMBs.
• Technical skills to analyze CAC and LTV.

Responsibilities

• Lead Demand Gen: Build and optimize campaigns for high-quality MQLs.
• Own the Funnel: Track and optimize conversion rates.
• Craft Great Content: Create content for lead generation.

Skills

B2B Marketing

Demand Generation

Content Creation

CRM Tools

Data Analysis

Tools

HubSpot

Webflow

Customer.io

Job description

You'll own B2B demand generation at a fast-growing proptech startup. Drive MQLs, optimize funnels, and shape marketing strategy alongside founders and sales. Austin-based, hybrid role.

You're a B2B marketer who knows how to scale demand generation strategies with precision and creativity. You can run and optimize campaigns, write compelling case studies and emails, and come up with fresh ideas that actually drive leads. You're organized enough to manage conferences and field marketing efforts, and technical enough to scrub a database for ABM, work inside HubSpot, analyze CAC and LTV, and manage content in Webflow. You're fluent in spreadsheets and CRM tools, comfortable building and optimizing the funnel end to end. Most importantly, you work cross-functionally with sales, account management, and the broader marketing team to align on strategy, execute flawlessly, and generate real pipeline.

About Utility Profit

Utility Profit is reimagining the moving experience for renters and property managers. Our platform is the first-ever national database of utilities and telecom services, making it effortless for renters to discover service options specific to their home—and enabling property managers to unlock new revenue streams and reduce operational headaches. With 300,000+ homes already live, we're scaling fast and making serious waves in the real estate tech space.

Founded by the team behind Favor (acquired by H-E-B), we've raised $15M+ from world-class investors (yes, the same ones behind SpaceX and PayPal).

Why This Role Is Different

We're at a pivotal moment: Product-market fit is locked in. Demand is real. Channels are warming up. Now, we're looking for a growth-minded marketer to take the reins and scale what's working—while also testing what's next. You'll be the quarterback of our B2B demand generation efforts, working directly with the founding team and sales org to drive high-quality marketing-qualified leads (MQLs). Expect autonomy, impact, and room to build. This isn't a "manage the agency" role. It's a roll-up-your-sleeves, write-the-copy, run-the-campaign, build-the-funnel kind of job.

What You'll Do: Responsibilities and day to day

1. Lead Demand Gen: Build, launch, and optimize paid, organic, and event-driven campaigns to fuel the sales pipeline with high-quality MQLs.
2. Own the Funnel: Track and optimize conversion rates from click to close. You'll know your CAC from your LTV and tweak accordingly.
3. Craft Great Content: Create (and oversee) content that supports lead generation and sales enablement—think case studies, email sequences, webinars, and more.
4. Be Sales' Best Friend: Work hand-in-hand with the sales team to align on MQL criteria, lead scoring, and follow-up tactics.
5. Drive Events: Plan and attend industry events like NARPM, helping generate visibility and pipeline.
6. Experiment Boldly: Test new channels and formats. Scale what works. Cut what doesn't.
7. Have 5+ years in B2B marketing, ideally at a SaaS company targeting SMBs.
8. You're technical.

Ideally, you've used CRMs like HubSpot, communication tools like Customer.io, website tools like Webflow.

• Love owning pipeline and can confidently talk CAC, LTV, and funnel math.
• Are a doer, not just a strategist. You're hands-on and get things done quickly.
• Enjoy collaborating across teams—especially sales, product, and leadership.
• Thrive in a fast-moving environment with lots of autonomy.
• Are excited to work hybrid in Austin a few days a week.
• Open to some travel for conferences.