Senior Marketing Manager

Symplicity; Arlington (VA); On-site; USD 60,000 - 95,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager for North America to lead demand generation and client retention initiatives. This role involves crafting compelling marketing strategies, collaborating with sales teams, and utilizing tools like HubSpot to create impactful campaigns. The ideal candidate will have a strong background in B2B marketing, particularly within the EdTech sector, and be adept at managing multiple projects simultaneously. Join a forward-thinking organization that bridges the gap between education and the workforce, helping students connect with meaningful career opportunities.

Qualifications

• 5+ years in B2B marketing with proven email and video content.
• Experience in EdTech is a major advantage.
• Strong project management skills with multi-tasking capabilities.

Responsibilities

• Develop go-to-market strategies and messaging for campaigns.
• Create and manage automated prospecting and client retention communications.
• Monitor marketing performance metrics and adjust campaigns accordingly.

Skills

B2B Marketing

Email Marketing

Video Production

Website Copywriting

CRM (HubSpot)

Project Management

Cross-Functional Team Collaboration

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Business

Bachelor's Degree in Communications

Tools

HubSpot

Canva

Asana

ChurnZero

Job description

The Marketing Manager, North America collaborates with the VP of Marketing in creating and

leading Symplicity’s demand generation and client retention campaigns for Symplicity’s hundreds

of clients and thousands of prospective higher education clients.

This marketer will work with the North America sales team to develop automated prospecting campaigns, pre- and post-event nurture communication, high-value live events like webinars, panels, video, social media strategy and more.

Responsibilities

· Creates go-to-market strategies and crafts messaging for demand generation campaigns

· Enables the sales team through strategic planning, creation of deliverables, and HubSpot usage

· Collaborates with global marketing managers by repurposing North America marketing

collateral to support marketing efforts in key markets (UK, Australia, Brazil, and Latin America)

· Communicates with product and client management team about new marketing materials or marketing

programs/toolkits

· Analyzes and evaluates best practices in marketing workflows, processes, activities, and communication

· Creates digital campaign strategy and execution via HubSpot landing pages, emails and

forms, based on North America pipeline needs and opportunity nurturing

· Updates and creates collateral as needed, such as product brochures, competitive one-pagers and case studies

· Create and manage client retention communications, including newsletters, emails, and content

· Stays up-to-date on current higher education trends and news

· Monitor and evaluate marketing performance metrics, continuously adjusting and improving campaigns based on

insights

· Provides onsite event support for conferences ~10% travel

Qualifications

· 5+ years in B2B marketing, with samples of email, video, website copy

· Edtech experience is a MAJOR plus

· CRM experience for email, social, web and forms – HubSpot strongly preferred

· Experience working with cross-functional teams (sales, product, operations)

· Bachelor's degree in Marketing, Business, Communications or related field

· Project management capabilities with a proven track record of managing multiple initiatives simultaneously

· Optional: experience with Canva, Asana, and ChurnZero

About Symplicity

Symplicity is a global software provider to higher education. We help universities prepare real-world ready students and connect them to employers with great experiences and career opportunities. With over 1,500 clients around the world, our platform promotes skills-based hiring, matching students with opportunities aligned to their skills and bridging the gap between education and the workforce to prepare them for success in today’s world of work.

Symplicity is proud to be an equal and diverse Employer. EEO/AAP/Disabled/Veteran