Senior Marketing Leader - Value-Added Generics

Lupin; New Jersey; Vor Ort; USD 246.000 - 271.000; Vollzeit

Zusammenfassung

Lupin is seeking a Senior Director, Head of Marketing – Value Added Generics in Somerset, NJ. You will lead U.S. marketing strategy and commercialization for a portfolio of differentiated products, including 505(b)(2) and biosimilars.

You will build portfolio and brand strategies from business case evaluation through launch and lifecycle management, partnering with R&D, Market Access, Sales and Compliance to drive growth and payer engagement.

Qualifikationen

• Bachelor’s degree or higher in business/marketing/life sciences or related field.
• Experience in pharmaceutical product commercialization, including pre-launch and launches.

Aufgaben

• Lead U.S. marketing strategy for 505(b)(2), value-added generics and specialty products.
• Develop portfolio, brand and commercialization strategies based on unmet needs and market dynamics.
• Lead pre-launch and launch planning including segmentation, targeting, positioning and messaging.

Kenntnisse

Strategic marketing

Cross-functional leadership

Pharmaceutical commercialization

Payer/market access

Forecasting & market research

Executive presence

Ausbildung

Bachelor’s degree in Business, Marketing, Life Sciences or related discipline

MBA or PharmD or advanced degree preferred

Jobbeschreibung

Lupin is seeking a Senior Director, Head of Marketing – Value Added Generics in Somerset, NJ. You will lead U.S. marketing strategy and commercialization for a portfolio of differentiated products, including 505(b)(2) and biosimilars.

You will build portfolio and brand strategies from business case evaluation through launch and lifecycle management, partnering with R&D, Market Access, Sales and Compliance to drive growth and payer engagement.