Head of Marketing, Value-Added Generics & Biosimilars

Lupin Ltd; New Jersey; In loco; USD 246.000 - 271.000; Tempo pieno

Descrizione del lavoro

Lupin Ltd in New Jersey seeks a Senior Director, Head of Marketing – Value Added Generics to lead U.S. marketing strategy and commercialization for a growing portfolio of differentiated products including 505(b)(2) and biosimilars.

This leader will drive portfolio and brand strategies from business case to launch and lifecycle management, coordinating cross-functional teams and external partners to deliver differentiated value.

Competenze

• Bachelor's degree required with MBA/PharmD or advanced degree preferred.
• 12+ years of progressive pharmaceutical/biotech commercial experience with significant U.S. marketing experience.
• Experience in 505(b)(2), specialty pharma, value-added/complex generics, biosimilars or differentiated pharmaceutical products.
• Strong understanding of U.S. payer/market access, reimbursement, customer and channel dynamics.
• Proven ability to lead cross-functional teams and influence senior stakeholders in a matrix organization.
• Entrepreneurial mindset with demonstrated ability to build new capabilities and operate in evolving environments.
• Strong executive presence, communication, leadership and people-development skills.

Mansioni

• Lead U.S. marketing strategy for 505(b)(2), value-added generics and specialty products.
• Develop portfolio, brand and commercialization strategies based on unmet needs, differentiation and payer dynamics.
• Lead pre-launch and launch planning including segmentation, targeting and messaging.
• Build differentiated value propositions for HCPs, pharmacists, patients and payers.
• Establish annual and long-term marketing plans, priorities, resource allocation and KPIs.
• Partner with R&D, Regulatory, Medical Affairs and Portfolio to incorporate commercial insights into development and lifecycle strategy.
• Partner with Market Access, Pricing, Contracting and Sales/Key Accounts to integrate payer and channel considerations.
• Lead market research, competitive intelligence and performance analytics; forecast with Finance and Commercial Analytics.
• Provide commercial input into portfolio evaluations and lifecycle-management strategies.
• Lead cross-functional launch teams and develop launch playbooks; build scalable marketing capabilities.
• Lead, coach and develop marketing talent and external agency partners.

Conoscenze

Cross-functional leadership

Strategic thinking

Analytical skills

Financial acumen

Executive presence

People development

Communication skills

Market access knowledge

Formazione

Bachelor's degree in Business, Marketing, Life Sciences or related discipline

MBA, PharmD or advanced degree preferred

Descrizione del lavoro

Lupin Ltd in New Jersey seeks a Senior Director, Head of Marketing – Value Added Generics to lead U.S. marketing strategy and commercialization for a growing portfolio of differentiated products including 505(b)(2) and biosimilars.

This leader will drive portfolio and brand strategies from business case to launch and lifecycle management, coordinating cross-functional teams and external partners to deliver differentiated value.