Senior Marketing Manager, Diagnostics Informatics GTM

469g Siemens Healthcare Diagnostics Inc.; United States; On-site; USD 146,000 - 200,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) retirement plan

Life insurance

Long-term and short-term disability

Paid parking/public transportation

Paid time off

Paid sick time and safe time

Job summary

Siemens Healthineers is seeking a senior marketing leader to drive U.S. go-to-market strategies for diagnostics informatics products.

You will craft differentiated messaging, partner with product, sales, and regional teams, and develop campaigns, tools, and training to accelerate revenue and adoption. The role requires 7+ years in marketing within healthcare/diagnostics, strong storytelling, and the ability to present to diverse stakeholders.

Qualifications

• 7+ years of marketing experience in diagnostics, healthcare technology, medical devices, software, or informatics.
• Bachelor's degree in Marketing, Business, Life Sciences, Healthcare, or related field; MBA preferred.
• Strong communication, presentation, and storytelling skills as brand ambassador.

Responsibilities

• Lead, develop and execute U.S. go-to-market strategies for diagnostics informatics products.
• Create differentiated positioning and messaging based on customer needs and market trends.
• Collaborate with product management, sales, medical, and regional marketing teams to drive demand.
• Develop sales enablement tools, campaigns, and training for specialist sales teams.
• Monitor performance and optimize marketing programs; travel up to 40%.

Skills

Go-to-market strategy

Product marketing

Cross-functional leadership

Storytelling

Digital marketing

Customer insights

Presentation skills

Education

Bachelor's degree in Marketing/Business

MBA preferred

Tools

CRM

Analytics

Marketing automation tools

Job description

Siemens Healthineers is seeking a senior marketing leader to drive U.S. go-to-market strategies for diagnostics informatics products.

You will craft differentiated messaging, partner with product, sales, and regional teams, and develop campaigns, tools, and training to accelerate revenue and adoption. The role requires 7+ years in marketing within healthcare/diagnostics, strong storytelling, and the ability to present to diverse stakeholders.