Senior Marketing Lead - Wellness Brand (Remote-friendly)

Numi Organic Tea; Oakland (CA); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401K with match

Flexible work arrangement

Job summary

Numi Organic Tea, based in Oakland, CA, seeks a Senior Marketing Manager to lead integrated campaigns across digital, DTC, retail, and experiential touchpoints. This role blends high-level strategic thinking with day-to-day execution in a fast-paced, mission-driven environment.

The ideal candidate has 5+ years in marketing, 4+ years in CPG/beverage, strong DTC and Amazon experience, and a proven track record of growing wellness brands.

Qualifications

• 5+ years in marketing, with at least 4 years in CPG or beverage.
• 2-4 years of successful people management.
• Excellent analytical skills with clear data insights.
• Track record in managing DTC and Amazon channels.
• Proven ability to lead brand-building initiatives and drive results.
• Robust project management; prioritize and pivot in a fast-moving environment.
• Strong communicator with creative and analytical strengths.
• Proficiency in Google, Klaviyo, and Shopify.
• Amazon Vendor Central and Seller Central; attribution analytics a plus.
• Experience in SPINS and Nielsen Data.
• Passionate about wellness, sustainability, and mission-led brands.
• Collaborative, self-starter and team player.
• Works well under pressure; handles multiple projects.
• Advanced Excel and PowerPoint skills.
• Experience scaling a startup or challenger brand.
• E-commerce performance improvement and increased LTV.
• Experience in natural or premium retail (Whole Foods, Sprouts, Erewhon, etc.).
• Sense of urgency with deadlines.
• Willingness to take on new projects proactively.

Responsibilities

• Oversee omnichannel campaigns to build brand awareness, drive trial, and deepen loyalty.
• Lead brand and campaign strategy with agency partners and direct reports.
• Track KPIs and report on campaign performance.
• Lead PR responses and manage PR partnerships as needed.
• Manage the innovation pipeline and identify trends with founders.
• Conduct online consumer research to inform strategy across trade.
• Manage marketing budget and reporting to optimize efficiency.

Skills

Marketing leadership

CPG experience

Digital marketing

E-commerce

Brand strategy

People management

Analytics

Tools

Shopify

Klaviyo

Google Analytics

Amazon Vendor Central

Seller Central

SPINS

Nielsen Data

Excel

PowerPoint

Job description

Numi Organic Tea, based in Oakland, CA, seeks a Senior Marketing Manager to lead integrated campaigns across digital, DTC, retail, and experiential touchpoints. This role blends high-level strategic thinking with day-to-day execution in a fast-paced, mission-driven environment.

The ideal candidate has 5+ years in marketing, 4+ years in CPG/beverage, strong DTC and Amazon experience, and a proven track record of growing wellness brands.