Senior Marketing Manager (remote)

Numi Organic Tea; Oakland (CA); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401K with match

Flexible work arrangement

Job summary

Numi Organic Tea, based in Oakland, CA, seeks a Senior Marketing Manager to lead integrated campaigns across digital, DTC, retail, and experiential touchpoints. This role blends high-level strategic thinking with day-to-day execution in a fast-paced, mission-driven environment.

The ideal candidate has 5+ years in marketing, 4+ years in CPG/beverage, strong DTC and Amazon experience, and a proven track record of growing wellness brands.

Qualifications

• 5+ years in marketing, with at least 4 years in CPG or beverage.
• 2-4 years of successful people management.
• Excellent analytical skills with clear data insights.
• Track record in managing DTC and Amazon channels.
• Proven ability to lead brand-building initiatives and drive results.
• Robust project management; prioritize and pivot in a fast-moving environment.
• Strong communicator with creative and analytical strengths.
• Proficiency in Google, Klaviyo, and Shopify.
• Amazon Vendor Central and Seller Central; attribution analytics a plus.
• Experience in SPINS and Nielsen Data.
• Passionate about wellness, sustainability, and mission-led brands.
• Collaborative, self-starter and team player.
• Works well under pressure; handles multiple projects.
• Advanced Excel and PowerPoint skills.
• Experience scaling a startup or challenger brand.
• E-commerce performance improvement and increased LTV.
• Experience in natural or premium retail (Whole Foods, Sprouts, Erewhon, etc.).
• Sense of urgency with deadlines.
• Willingness to take on new projects proactively.

Responsibilities

• Oversee omnichannel campaigns to build brand awareness, drive trial, and deepen loyalty.
• Lead brand and campaign strategy with agency partners and direct reports.
• Track KPIs and report on campaign performance.
• Lead PR responses and manage PR partnerships as needed.
• Manage the innovation pipeline and identify trends with founders.
• Conduct online consumer research to inform strategy across trade.
• Manage marketing budget and reporting to optimize efficiency.

Skills

Marketing leadership

CPG experience

Digital marketing

E-commerce

Brand strategy

People management

Analytics

Tools

Shopify

Klaviyo

Google Analytics

Amazon Vendor Central

Seller Central

SPINS

Nielsen Data

Excel

PowerPoint

Job description

Join a creative, nimble, and collaborative marketing team at an organic, mission-driven tea company.

ABOUT THE COMPANY

Our vision is to inspire well-being of mind, body, and spirit through the simple art of tea. Through authenticity, creativity, and commitment to people and planet, we bring you the purest, best-tasting organic tea.

Oakland, CA-based Numi Organic Tea is a purveyor of premium quality organic, non-GMO, and Fair Trade Certified teas and herbal teasans. Numi blends its organic leaf teas with only real herbs, fruits, flowers and spices—not unnecessary “natural” flavorings or perfumes. All Numi products are packaged in recycled-content containers and non-GMO verified biodegradable bags and are available in retail outlets in more than 50 countries worldwide, including the U.S., Canada, the UK, Denmark, the Netherlands, and online at NumiTea.com. An award-winning social enterprise and founding B Corporation member, Numi supports community development projects worldwide.

This position is remote for those living outside of the Bay Area. For those living in the Bay Area, you would be expected to come into the office one day per week.

THE POSITION

Numi’s Senior Marketing Manager is a key leader in the marketing team, stewarding the integrated campaign strategy, brand storytelling, and omnichannel growth. This position will own the complete funnel, driving both consumer engagement across digital, DTC, retail, and experiential touchpoints. This role blends high-level strategic thinking with day-to-day execution and requires deep CPG experience—ideally in wellness, beverage, or natural products. This position displays strong management and team-building skills. This role is ideal for someone who’s passionate about wellness and thrives in a fast-paced, mission-driven environment.

ABOUT YOU

• 5 + years of experience in marketing, with at least 4 years in CPG or beverage (tea or wellness experience a strong plus).
• 2-4 years of successful people management experience.
• Excellent analytical skills in delivering meaningful, clear insights from sometimes complex data.
• Track record in directly managing both DTC and Amazon channels.
• Proven ability to lead brand-building initiatives and drive measurable business results.
• Robust project management skills; able to prioritize, plan, and pivot with dexterity in a fast-moving environment.
• Strong communicator with both creative and analytical strengths
• Creative solutions mindset with strong attention to details
• Proficiency in Google, Klaviyo, and Shopify.
• Amazon Vendor Central and Seller Central and Shopify; Attribution Analytics experience a Plus
• Experience in SPINS and Nielsen Data
• Passionate about wellness, sustainability, and mission-led brands
• Highly collaborative, self-starter, and team player.
• Works well under pressure and able to juggle multiple projects and priorities.
• High level of proficiency with Microsoft Excel and PowerPoint – including but not limited to Outlook, Excel, Word, and PowerPoint.
• Experience scaling a startup or challenger brand
• Success in e-commerce through continual performance efficiencies, while increasing LTV.
• Experience in natural or premium retail (Whole Foods, Sprouts, Erewhon, etc.)
• An individual who possesses a sense of urgency along with the ability to work well under pressure, meeting multiple and sometimes competing deadlines.
• An individual who embraces newly assigned projects with enthusiasm and proactively seeks out other assignments as time permits.
• An individual who is able to successfully work independently and as part of a team.

KEY RESPONSIBILITIES

Brand & Campaign Strategy

• Oversee omnichannel marketing campaigns that build brand awareness, drive trial, and deepen loyalty.
• Ensure that agency partners & direct reports deliver best-in-class creative across social, email, web, and retail.
• Track and report out KPIs measures for all campaigns.
• Lead in response to any inbound PR request and manage future PR partner(s)- as needed.
• Manage innovation pipeline and roll-outs; research trends, product voids and opportunities; work with founders.
• Perform routine online consumer research to garner insights that inform strategy in all classes of trade.
• Manage marketing budget & reporting to optimize efficiency and delivery.

Digital Growth Marketing

• Oversee digital marketing strategy including social media, email marketing, content marketing (SEO/SEM), influencer, partnerships and affiliate. Lead the social media manager, marketing coordinator and freelance/agency partner in delivery.
• Lead e-commerce strategy for Amazon.com and Numitea.com, partnering with e-commerce manager and agency partners to achieve Numi’s business goals.
• Stay current with digital marketing trends and emerging platforms relevant to our target audience.
• Manage online loyalty programs like subscription boxes and rewards programs.
• Partner with Finance and E-Commerce on monthly DTC & Amazon performance, including P&L channel management, SKU performance, ads and email/SMS.

Retail Marketing & Partnerships

• Pull & Analyze monthly syndicated sales data to evaluate brand trends across major retailers and channels to surface, not only brand-specific performance, but also product, competitive and promotional trends.
• Collaborate and support foodservice and retail sales teams with necessary marketing assets for key customer meetings, including pitch decks & trainings
• Drive pull and velocity at retail via trial, awareness, influencer, social & vendor marketing programs
• Integrate digital & retail strategies to optimize complete funnel purchase & product availability in different channels.
• Manage shopper marketing programming, including any sampling and brand ambassador programs.
• Manage strategic partnerships w/ key industry partners
• Manage & oversee tradeshow management and attend 2-3/year
• Manage and mentor an e-commerce manager, social media manager, and marketing coordinator and external partners (freelance, agencies).
• Partner with external agencies to meet business goals
• Work closely with sales and operations teams to ensure a cohesive customer experience.
• Align internal stakeholders around campaign calendars, launches, and reporting.
• Report out to executive team brand health & metrics and contribute to high-level brand planning.
• Foster a collaborative, results-driven team culture.

Pay Range: $120,000 - $150,000 depending on experience.

• Numi offers competitive benefits including comprehensive medical, dental, vision and 401K with match.