Commerce Marketing Director: Growth, Retail & Digital

Yogi Tea; Eugene (OR); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Wellbeing benefits

LEED-certified facility

Nourish Market lunch options

Growth and development opportunities

Job summary

East West Tea seeks a talented Director Commerce Marketing to lead the North America Commerce team. You will develop and execute innovative integrated marketing strategies that connect sales, product, and brand across retail and digital channels to elevate Yogi and Choice Organics products.

The role focuses on in-store and online campaigns, retail media, and visual merchandising, driving shopper engagement and sales growth while strengthening relationships with key retail partners.

Qualifications

• 8+ years of relevant work experience in integrated marketing, shopper marketing, retail marketing, customer marketing, or commercial marketing.
• FMCG sector experience preferred.
• Experience leading the development of integrated marketing strategies across shopper marketing, retail media, promotional campaigns, product launches, digital activation, and brand execution.
• Demonstrated success leading high-performing teams and influencing cross-functional organizations in a fast-paced environment.

Responsibilities

• Develop the integrated marketing vision and annual activation strategy aligned with brand and business objectives.
• Lead the execution of integrated marketing strategies across retail and digital channels.

Skills

Integrated marketing

Shopper marketing

Retail marketing

Customer marketing

Commercial marketing

Team leadership

Stakeholder collaboration

Job description

East West Tea seeks a talented Director Commerce Marketing to lead the North America Commerce team. You will develop and execute innovative integrated marketing strategies that connect sales, product, and brand across retail and digital channels to elevate Yogi and Choice Organics products.

The role focuses on in-store and online campaigns, retail media, and visual merchandising, driving shopper engagement and sales growth while strengthening relationships with key retail partners.