Senior Marketing Lead - Remote Campaigns & Partnerships

Publishers Marketplace; New York (NY); Remote; USD 85,000 - 90,000; Full time

Job summary

Publishers Marketplace is seeking an experienced Marketing Director to develop and execute campaigns for 8–10 titles annually, driving awareness and book sales. You will partner with authors, agents, editors, and internal teams to build strategic campaigns, oversee online advertising, and manage email and influencer initiatives.

The role requires strong leadership, cross-functional collaboration, and deep knowledge of digital ad analytics. Remote work is available, with a NY office tie‑in.

Qualifications

• 6+ years of marketing experience in trade book publishing or related field.
• Proven ability to plan, optimize, analyze and report on digital ad campaigns.
• Experience coordinating with authors, editors, sales and publicity teams.

Responsibilities

• Develop and execute marketing and advertising campaigns for 8-10 titles per year.
• Advise authors on leveraging their networks to drive awareness and sales.
• Present marketing plans to authors, agents, editors, and internal teams.
• Oversee online advertising campaigns, book selections, and reporting.
• Manage imprint's email marketing program and subscriber growth.
• Lead influencer program from title selection to execution.
• Monitor sales, buzz, and opportunities; manage marketing intern and support senior leadership.

Skills

Marketing strategy

Project management

Communication skills

Team collaboration

Digital advertising

Influencer marketing

Budget & analytics

Content strategy

Education

Bachelor’s degree

Tools

Google Workspace

Airtable

Basecamp

Job description

Publishers Marketplace is seeking an experienced Marketing Director to develop and execute campaigns for 8–10 titles annually, driving awareness and book sales. You will partner with authors, agents, editors, and internal teams to build strategic campaigns, oversee online advertising, and manage email and influencer initiatives.

The role requires strong leadership, cross-functional collaboration, and deep knowledge of digital ad analytics. Remote work is available, with a NY office tie‑in.