Director, Market Insights & Launch Strategy

uniQure; United States; On-site; USD 205,000 - 265,000; Full time

Job summary

uniQure is seeking a Director, Business Insights to lead market research strategy and execution for patients, caregivers and healthcare professionals. You will partner with Marketing, Market Access, Account Management, Business Development and New Product Planning to translate complex data into strategic recommendations.

Elevate launch readiness through robust primary research and cross-functional collaboration.

Qualifications

• Bachelor’s degree required; advanced degree (MBA, MS, PhD) preferred.
• 10+ years in biotechnology/pharma or healthcare with 5+ years leading primary market research.
• Rare Disease experience required.
• Strong ability to generate actionable insights from complex data.

Responsibilities

• Develop a primary market research plan for pre- and post-launch activities.
• Lead market research budget and vendor selection to maximize value.
• Translate findings into actionable insights for senior leadership.
• Ensure compliance with laws, privacy standards and internal policies.
• Support advisory boards by consolidating insights.
• Design pre- and post-launch research to inform strategy and readiness.

Education

Bachelor's degree

MBA

MS

PhD

Job description

uniQure is seeking a Director, Business Insights to lead market research strategy and execution for patients, caregivers and healthcare professionals. You will partner with Marketing, Market Access, Account Management, Business Development and New Product Planning to translate complex data into strategic recommendations.

Elevate launch readiness through robust primary research and cross-functional collaboration.