Associate Director, Marketing

uniQure; Lexington (MA); On-site; USD 188,000 - 228,000; Full time

Job summary

uniQure is seeking an Associate Director of Marketing in the US to drive HCP and patient brand strategies and support the launch and ongoing commercial success of our lead asset. You will partner with Medical Affairs, Advocacy, Sales, Regulatory, and Market Insights to develop actionable plans.

The role requires a seasoned leader with deep experience in pharma marketing, strong cross-functional collaboration, and the ability to translate market dynamics into practical execution across digital,

Qualifications

• BA/BS degree in business, marketing or science required
• 10 years of pharmaceutical / biotech experience with a minimum of 5+ years in U.S. pharmaceutical marketing (pre-launch or in-line) or relevant experience
• Experience in brand marketing/product management is required; product launch experience in rare disease preferred
• Strong, team-oriented leader with excellent communication skills and the ability to influence, lead, negotiate and work effectively at all levels across the organization
• Experience in successfully representing the commercial perspective during the regulatory/legal review of launch promotional materials
• Strong qualitative and quantitative analytical, communication and project management skills to effectively translate ideas and insights into actionable plans
• Excellent organizational skills, sufficient to multi-task in an extremely fast-paced environment with changing priorities
• Enthusiasm, confidence, ability to work on multiple tasks, problem solving ability, comfort in an ambiguous environment, and ability to prioritize effectively to meet organizational objectives
• Ability to regularly commute into our Lexington location, as needed

Responsibilities

• Develop, create, and implement unbranded education and branded promotional materials for HCP, community, and institutional stakeholders
• Collaborate with cross-functional teams to establish a branded and unbranded communication platform for our lead asset
• Lead creation of educational resources across HCP and patient stakeholders to support launch
• Build and optimize digital and CRM strategy to enable effective communications that will engage and support key HD stakeholders
• Inform strategic recommendations based on market and disease dynamics
• Identify market research needs, align on market research plans, and translate findings into adapted strategic and tactical execution
• Work and manage all vendors/agencies successfully and effectively
• Perform other related duties as needed

Skills

Leadership

Strategic thinking

Communication

Project management

Cross-functional collaboration

Analytical skills

Stakeholder influence

Team leadership

Regulatory/Legal reviews

Education

BA/BS degree in business, marketing or science

Job description

Place in the Organization

At uniQure, we are delivering on the promise of gene therapy and delivering hope for patients facing urgent unmet medical needs. Every role in our organization carries profound purpose; whether you're in research, operations, access, or support, your contributions impact patients. We're seeking passionate professionals who thrive in high-stakes environments, uphold rigorous quality standards, and share our relentless commitment to transforming the lives of patients. Join us in making the impossible possible, where your expertise becomes a catalyst for life-changing treatments.

The Associate Director, Marketing drives the development and implementation of key HCP and Patient brand strategies and initiatives in the US. The Associate Director supports the development and execution of clear, concise, and actionable brand strategic and tactical plans to optimize the launch and commercial success of uniQure’s lead asset. The Associate Director is responsible for collaborating with multiple cross-functional groups, including but not limited to Medical Affairs, Advocacy, Sales, Regulatory, Market Insights, Patient Services, Training, and Legal.

This role reports to the Senior Director, Marketing.

Key Result Areas (major Duties, Accountabilities And Responsibilities)

• Develop, create, and implement unbranded education and branded promotional materials for HCP, community, and institutional stakeholders
• Collaborate with cross-functional teams to establish a branded and unbranded communication platform for our lead asset
• Lead creation of educational resources across HCP and patient stakeholders to support launch
• Build and optimize digital and CRM strategy to enable effective communications that will engage and support key HD stakeholders
• Inform strategic recommendations based on market and disease dynamics
• Identify market research needs, align on market research plans, and translate findings into adapted strategic and tactical execution
• Work and manage all vendors/agencies successfully and effectively
• Perform other related duties as needed

Qualifications & Skills

• BA/BS degree in business, marketing or science required
• 10 years of pharmaceutical / biotech experience with a minimum of 5+ years in U.S. pharmaceutical marketing (pre-launch or in-line) or relevant experience
• Experience in brand marketing/product management is required; product launch experience in rare disease preferred
• Strong, team-oriented leader with excellent communication skills and the ability to influence, lead, negotiate and work effectively at all levels across the organization
• Experience in successfully representing the commercial perspective during the regulatory/legal review of launch promotional materials
• Strong qualitative and quantitative analytical, communication and project management skills to effectively translate ideas and insights into actionable plans
• Excellent organizational skills, sufficient to multi-task in an extremely fast-paced environment with changing priorities
• Enthusiasm, confidence, ability to work on multiple tasks, problem solving ability, comfort in an ambiguous environment, and ability to prioritize effectively to meet organizational objectives
• Ability to regularly commute into our Lexington location, as needed

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant, relevant years of experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from where they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

US Salary Range

$188,000—$228,000 USD

uniQure is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran or military status, or any other characteristic protected by applicable federal, state, or local laws. If you need assistance or a reasonable accommodation during the application process, please contact [e-mail].

uniQure posts all open positions exclusively on our official Careers page and LinkedIn. We do not recruit through any other job boards, third-party websites, or unsolicited outreach via text or messaging apps. All legitimate communication from uniQure’s Talent Acquisition team will come from a @uniqure.com email address. We will never request financial information nor payment of any kind during the application process. If you receive suspicious outreach claiming to be from uniQure, do not respond or share personal information. Inquiries can be made via [e-mail].

uniQure processes personal data submitted through this application for recruitment and hiring purposes only. Depending on your location, you may have specific rights regarding your personal data. For full details on how we collect, use, store, and protect your information — including disclosures for California residents under the CCPA and for applicants under the GDPR — please review our applicant privacy notice.