AI-Driven Marketing Analytics Lead

crosscountrymortgage; Cleveland (OH); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k)

Short-term disability

Employee assistance program

Wellness program

Job summary

CrossCountry Mortgage seeks a Senior Marketing Intelligence Analyst to be the tactical data partner for the Strategic Marketing Team. You will analyze marketing performance across channels, translate data into actionable recommendations, and support data accuracy from idea to after-action reporting.

You will design dashboards, deliver weekly/monthly reports, and develop segmentation and attribution models to drive revenue and improve client experience at scale.

Qualifications

• Bachelor's degree or equivalent in marketing analytics, business intelligence, data analytics, or a related field.
• 4+ years of experience in marketing analytics, business intelligence, data analyst, or marketing intelligence roles.
• Experience translating analysis into strategic recommendations that have influenced business decisions.
• Experience using analytics and AI tools to draft reports, write and debug code, summarize findings, and build lightweight automations.

Responsibilities

• Partner with the Strategic Marketing Team on initiatives during the planning stage to support goal setting, validate assumptions, and define success metrics.
• Analyze marketing performance across paid, owned, and earned channels to identify trends, anomalies, and opportunities ahead of stakeholder requests.
• Strategically recommend improvements based on data, providing clear, actionable guidance to leadership and campaign teams.
• Evaluate ROI across marketing campaigns, channels, and strategies to identify the highest-returning initiatives.
• Design, develop, and maintain self-service marketing dashboards in Sigma, Tableau, or Power BI for non-technical users.
• Deliver weekly and monthly performance reports with clear narrative, KPI scorecards, and recommended actions.
• Build and maintain attribution models to evaluate channel contributions to pipeline and revenue.
• Develop customer segmentation and cohort analyses to guide targeting and lifecycle marketing.
• Leverage AI tools to accelerate reporting and insights generation.

Education

Bachelor's degree or equivalent in marketing analytics, business intelligence, data analytics, or a related field

Job description

CrossCountry Mortgage seeks a Senior Marketing Intelligence Analyst to be the tactical data partner for the Strategic Marketing Team. You will analyze marketing performance across channels, translate data into actionable recommendations, and support data accuracy from idea to after-action reporting.

You will design dashboards, deliver weekly/monthly reports, and develop segmentation and attribution models to drive revenue and improve client experience at scale.