Senior Marketing Insights & Campaign Analytics Lead

Kraft Group Llc; Foxborough (MA); On-site; USD 120,000 - 160,000; Full time

Job summary

Blue Square Alliance Against Hate (BSA) seeks a Principal Marketing Insights Analyst to lead measurement, reporting, and insights across campaigns, partners, and related programs. The role integrates marketing performance, market research, and program data to deliver a consistent impact view.

The analyst designs studies, vets methodologies with external partners, and communicates findings to senior leadership, guiding optimization and decision making with data-driven recommendations.

Qualifications

• Bachelor's degree in statistics or a quantitative field; quantitative coursework preferred.
• 6–8 years of experience in analytics or marketing analytics roles.
• Proficiency with Excel; SQL, Python or R experience preferred.
• Experience with paid media analytics and digital marketing metrics is essential.

Responsibilities

• Analyze marketing and program performance across paid media, websites, social media, and partner initiatives.
• Develop measurement plans, establish KPIs, monitor trends and risks, and recommend optimizations.
• Prepare executive dashboards and regular reporting for senior leadership.
• Lead market research studies, surveys, and experiments to generate audience insights.
• Serve as a subject matter expert on marketing measurement and analytics tools.

Skills

Excel

SQL

Python

R

Google Analytics

Ad platform reporting tools

Strong communication

Marketing analytics

Education

Bachelor's degree in statistics or quantitative discipline

Tools

SQL

Python

R

Google Analytics

Job description

Blue Square Alliance Against Hate (BSA) seeks a Principal Marketing Insights Analyst to lead measurement, reporting, and insights across campaigns, partners, and related programs. The role integrates marketing performance, market research, and program data to deliver a consistent impact view.

The analyst designs studies, vets methodologies with external partners, and communicates findings to senior leadership, guiding optimization and decision making with data-driven recommendations.