Senior Marketing Analytics & Insights Lead

Bully-Pulpit-International; New York (NY); Hybrid; USD 64,000 - 70,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) with employer match

Vacation time

Phone reimbursement

Sick time

Parental leave (16 weeks)

Job summary

Bully Pulpit International is seeking a Senior Marketing Analyst to support analytics and reporting for paid media campaigns, helping teams answer key performance questions and staying at the frontier of ad technology.

You will manage data workflows, implement analytics, onboard audiences, and build dashboards while collaborating with media, client teams and vendors to optimize campaigns. 1–3 years of relevant experience and familiarity with GA, Tableau, Python, and Datorama are preferred.

Qualifications

• 1–3 years of relevant work experience; internship/fellowship in digital analytics ideal.
• Exposure to specialized data tools, automated workflows, or programming languages (e.g., R, Python, Tableau).
• Experience cleaning, standardizing, and evaluating the quality of large data sets for decision making.
• Familiarity with digital campaign KPIs and advertising measurement concepts (e.g., attribution).
• Experience with project management tools like Monday.com, Slack, or Asana.
• Strong written and verbal communication, ability to explain data to non-technical audiences.
• Excellent attention to detail and ability to troubleshoot data issues quickly.
• Ability to work autonomously and manage multiple tasks and timelines.
• Intellectual curiosity and willingness to tackle diverse client needs.

Responsibilities

• Manage and support data, analytics, and reporting workflows for paid media campaigns, including audience management and dashboard setup.
• Implement website analytics and conversion tracking per client needs and team direction.
• Execute audience onboarding and activation for paid media campaigns.
• Attend meetings with vendors and internal teams; take and share notes.
• Collaborate with media and client teams to provide reporting data for campaign optimizations.
• Coordinate across buying, planning, and insights teams; update PM tools and briefs.
• Monitor AdTech trends and apply insights across teams.
• Attend vendor meetings and trainings to stay ahead in digital media.
• Articulate the agency’s approach to media analytics and audience onboarding.

Skills

Data analysis

Visualization

Strategic thinking

Paid media analytics

Tools

R packages

Python

Datorama

SuperMetrics

Tableau

LiveRamp

Google Analytics

Job description

Bully Pulpit International is seeking a Senior Marketing Analyst to support analytics and reporting for paid media campaigns, helping teams answer key performance questions and staying at the frontier of ad technology.

You will manage data workflows, implement analytics, onboard audiences, and build dashboards while collaborating with media, client teams and vendors to optimize campaigns. 1–3 years of relevant experience and familiarity with GA, Tableau, Python, and Datorama are preferred.