Senior Marketing Director, Banking & Operations

Insight Global; Phoenix (AZ); On-site; USD 180,000 - 195,000; Full time

Benefits offered by this job

Medical benefits

Bonus/RSUs

Job summary

Insight Global is seeking a Senior Marketing Director - Commercial Banking & Marketing Operations in Phoenix, AZ to lead strategy and execution for core business lines with strong operational discipline. You will partner with executives on brand management, public relations, events, and business development, translating goals into measurable marketing outcomes using insights and analytics.

Expect oversight of marketing operations, compliance, risk governance, and budgeting, with potential travel

Qualifications

• 15+ years of related experience in Marketing & Communications or similar field.
• Previous leadership experience is required.
• Advanced to expert knowledge of marketing campaign management across channels.
• Knowledge of marketing processes including creative work, messaging, managing agencies and vendors, budgeting, etc.
• Intermediate to advanced knowledge of applicable regulatory and legal compliance obligations, rules and regulations, industry standards and practices.
• Advanced to expert skills in personal computer operation, marketing program management, Workfront or other project management tools.
• Advanced experience in Financial Services and/or Banking, or similar field.
• May require up to 25% travel.

Responsibilities

• Lead marketing strategy and execution for key business lines while ensuring strong operational discipline across the marketing organization.
• Design, lead and execute the marketing and sales support efforts for key business lines or areas throughout the bank.
• Be a strategic partner for executives, business units and departments on brand management, public relations, event marketing and business development initiatives.
• Translate business goals into measurable marketing outcomes using market insights, competitive intelligence and analytics.
• Oversee marketing operations including compliance, risk and process governance.
• Lead marketing strategies and budgets for business lines, new or enhanced products, and company initiatives.
• Assist the Chief Marketing Officer with brand management, product development and analysis, campaign development and vendor management.

Skills

Leadership

Campaign management across channels

Marketing budgets

Regulatory compliance knowledge

Workfront or PM tools

Financial services experience

Travel readiness

Tools

Workfront

Job description

Insight Global is seeking a Senior Marketing Director - Commercial Banking & Marketing Operations in Phoenix, AZ to lead strategy and execution for core business lines with strong operational discipline. You will partner with executives on brand management, public relations, events, and business development, translating goals into measurable marketing outcomes using insights and analytics.

Expect oversight of marketing operations, compliance, risk governance, and budgeting, with potential travel