Senior Marketing Director

Insight Global; Phoenix (AZ); On-site; USD 120,000 - 210,000; Full time

Job summary

Insight Global is hiring a Senior Marketing Director to lead strategy and execution for key bank business lines, ensuring strong operational discipline across the marketing org. You will guide branding, PR, events and business development with executives, turning goals into measurable outcomes via market insights and analytics.

The role oversees campaigns, budgets, compliance, vendor management and cross-geo collaboration, driving strategic initiatives with senior leadership.

Qualifications

• 15+ years in Marketing & Communications or similar field.
• Bachelor's degree or equivalent experience preferred.
• Leadership experience required.
• Experience with multi-channel marketing campaigns and vendor management.
• Familiarity with regulatory and compliance obligations.

Responsibilities

• Lead marketing strategy and execution for key bank business lines.
• Partner with executives on brand management, PR, events and business development.
• Translate business goals into measurable marketing outcomes using insights and analytics.
• Oversee marketing operations including compliance, risk and process governance.
• Manage budgets, campaigns, media spend and vendor relationships.

Skills

15+ years experience

Leadership experience

Marketing campaign mgmt

Regulatory/compliance knowledge

Marketing program mgmt tools

Education

Bachelor's degree or equivalent experience

Tools

Workfront

Job description

Required Skills & Experience

• 15+ years of related experience in Marketing & Communications or similar field.
• High school diploma required; Bachelor's degree or equivalent experience preferred.
• Previous leadership experience required.
• Advanced to expert knowledge of marketing campaign management across channels. Knowledge of marketing processes including but not limited to creative work, messaging, managing agencies and vendors, budgeting, etc.
• Intermediate to advanced knowledge of applicable regulatory and legal compliance obligations, rules and regulations, industry standards and practices.
• Advanced to expert skills in personal computer operation, marketing program management, Workfront or other project management tools.
• Advanced experience in Financial Services and/or Banking, or similar field.
• Expert speaking and writing communication skills.
• May require up to 25% travel.

Job Description

Our client is seeking a Senior Marketing Director to lead marketing strategy and execution for key business lines while ensuring strong operational discipline across the marketing organization.

As a Senior Marketing Director, you'll be responsible for designing, leading and executing the marketing and sales support efforts for key business lines or areas throughout the bank. You'll be a key leader in the marketing department and serve the organization as a whole with broad scope of responsibilities across geographies. A key responsibility is to be a strategic partner for executives, business units and departments on brand management, public relations, event marketing and business development initiatives. You'll be responsible for translating business goals into measurable marketing outcomes, leveraging market insights, competitive intelligence, and analytics. Another key responsibility will be overseeing marketing operations including compliance, risk and process governance. You'll also be responsible for leading marketing strategies and budgets for business line(s), new or enhanced products, company strategic initiatives and special projects. The Senior Marketing Director also assists the Chief Marketing Officer with brand management, product development and analysis, campaign development, media spend and placement, risk and compliance related items and vendor management. In addition, this role manages PR consultants and develops market and industry specific public relations strategies.

We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to Human Resources Request Form. The EEOC "Know Your Rights" Poster is available here.