Senior Marketing Designer: Multi-Channel Retail Campaigns

Soni Resources Group; Framingham (MA); On-site; USD 51,000 - 72,000; Full time

Job summary

Soni Resources Group in Framingham, MA is seeking a hands-on Senior Designer to develop elevated, brand-driven creative across digital, social, print, OOH, and in-store experiences. This role blends strong concepting with execution, bringing campaigns to life across customer touchpoints.

You will lead design across channels, translate seasonal strategies into cohesive visual systems, manage multiple projects end-to-end, and collaborate with Creative Directors, Copywriters, Brand, Production and

Qualifications

• 5–8+ years of professional design experience in retail, lifestyle, consumer brands, or agency environments.
• Strong portfolio demonstrating conceptual thinking, multi-channel campaigns, design systems, and polished execution.
• Experience across both digital and print, with in-store/retail design experience strongly preferred.
• Expert proficiency in Photoshop, Illustrator, and InDesign; Figma experience preferred.
• Strong typography, layout, composition, and visual storytelling skills.

Responsibilities

• Develop creative concepts and execute campaigns across digital, social, email/site, print, OOH, and in-store.
• Translate seasonal, promotional, and merchandising strategies into cohesive visual systems and campaign assets.
• Lead design for in-store signage and environmental graphics.
• Create high-quality still and video content in-store with a strong eye for composition, product selection, and styling.
• Support simple, elevated product photography and content capture.
• Bring strong typography, layout, color, imagery, and visual storytelling to every project.
• Incorporate motion and video thinking into digital and paid-media concepts.
• Partner with Creative Directors, Copywriters, Brand, Production, and cross-functional teams.
• Manage multiple projects from concept through production and final delivery.
• Present creative concepts and provide guidance to junior designers.

Skills

Brand design

Visual storytelling

Multi-channel campaigns

Typography

Layout

Tools

Photoshop

Illustrator

InDesign

Figma

After Effects

Adobe Express

Firefly

Job description

Soni Resources Group in Framingham, MA is seeking a hands-on Senior Designer to develop elevated, brand-driven creative across digital, social, print, OOH, and in-store experiences. This role blends strong concepting with execution, bringing campaigns to life across customer touchpoints.

You will lead design across channels, translate seasonal strategies into cohesive visual systems, manage multiple projects end-to-end, and collaborate with Creative Directors, Copywriters, Brand, Production and