Senior Brand Designer — Multi‑Channel Campaigns

Soni; Massachusetts; On-site; USD 51,000 - 72,000; Full time

Job summary

Soni in Massachusetts is seeking a hands-on Senior Designer to develop elevated, brand-driven creative across digital, social, print, OOH, and in-store experiences. This role blends strong conceptual thinking with precise execution to bring campaigns and seasonal stories to life across multiple customer touchpoints.

You’ll lead design for campaigns, translate merchandising strategies into cohesive visual systems, and collaborate with Creative Directors, Copywriters, and cross-functional teams.

Qualifications

• 5–8+ years of professional design experience in retail, lifestyle, consumer brands, or agencies.
• Strong portfolio showing multi‑channel campaigns, design systems, and polished execution.
• Digital and print experience; in-store/retail design preferred.
• Proficiency in Photoshop, Illustrator, InDesign; Figma experience a bonus.
• Excellent typography, layout, color, imagery, and visual storytelling.

Responsibilities

• Develop concepts and execute campaigns across digital, social, email/site, print, OOH and in-store.
• Translate merchandising strategies into cohesive visual systems and assets.
• Lead design for in-store signage and environmental graphics.
• Create high-quality still and video content in-store with strong composition and styling.
• Present concepts and guide junior designers; coordinate with cross‑functional teams.

Skills

Typography

Layout

Color

Imagery

Visual storytelling

Tools

Photoshop

Illustrator

InDesign

Figma

Job description

Soni in Massachusetts is seeking a hands-on Senior Designer to develop elevated, brand-driven creative across digital, social, print, OOH, and in-store experiences. This role blends strong conceptual thinking with precise execution to bring campaigns and seasonal stories to life across multiple customer touchpoints.

You’ll lead design for campaigns, translate merchandising strategies into cohesive visual systems, and collaborate with Creative Directors, Copywriters, and cross-functional teams.