Marketing Designer

Soni; Massachusetts; On-site; USD 51,000 - 72,000; Full time

Job summary

Soni in Massachusetts is seeking a hands-on Senior Designer to develop elevated, brand-driven creative across digital, social, print, OOH, and in-store experiences. This role blends strong conceptual thinking with precise execution to bring campaigns and seasonal stories to life across multiple customer touchpoints.

You’ll lead design for campaigns, translate merchandising strategies into cohesive visual systems, and collaborate with Creative Directors, Copywriters, and cross-functional teams.

Qualifications

• 5–8+ years of professional design experience in retail, lifestyle, consumer brands, or agencies.
• Strong portfolio showing multi‑channel campaigns, design systems, and polished execution.
• Digital and print experience; in-store/retail design preferred.
• Proficiency in Photoshop, Illustrator, InDesign; Figma experience a bonus.
• Excellent typography, layout, color, imagery, and visual storytelling.

Responsibilities

• Develop concepts and execute campaigns across digital, social, email/site, print, OOH and in-store.
• Translate merchandising strategies into cohesive visual systems and assets.
• Lead design for in-store signage and environmental graphics.
• Create high-quality still and video content in-store with strong composition and styling.
• Present concepts and guide junior designers; coordinate with cross‑functional teams.

Skills

Typography

Layout

Color

Imagery

Visual storytelling

Tools

Photoshop

Illustrator

InDesign

Figma

Job description

Soni is looking for a hands-on Senior Designer to develop elevated, brand-driven creative across digital, social, print, OOH, and in-store experiences. This person will combine strong conceptual thinking with exceptional execution, bringing campaigns and seasonal stories to life across multiple customer touchpoints.

What You’ll Do:

• Develop creative concepts and execute campaigns across digital, social, email/site, print, OOH, and in-store
• Translate seasonal, promotional, and merchandising strategies into cohesive visual systems and campaign assets
• Lead design for in-store signage and environmental graphics
• Create high-quality still and video content in-store with a strong eye for composition, product selection, and styling
• Support simple, elevated product photography and content capture
• Bring strong typography, layout, color, imagery, and visual storytelling to every project
• Incorporate motion and video thinking into digital and paid-media concepts
• Partner with Creative Directors, Copywriters, Brand, Production, and cross-functional teams
• Manage multiple projects from concept through production and final delivery
• Present creative concepts and provide guidance to junior designers

What We’re Looking For:

• 5–8+ years of professional design experience, ideally within retail, lifestyle, consumer brands, or an agency environment
• Strong portfolio demonstrating conceptual thinking, multi-channel campaigns, design systems, and polished execution
• Experience across both digital and print, with in-store/retail design experience strongly preferred
• Expert proficiency in Photoshop, Illustrator, and InDesign; Figma experience preferred
• Strong understanding of print and digital production
• Excellent typography, layout, composition, and visual storytelling skills
• Photography, content capture, motion, After Effects, Adobe Express, or Firefly experience is a plus
• Ability to move quickly and maintain a high level of craft in a fast-paced, high-volume environment

Compensation:

$37 - $52/ Hour - DOE

Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications.