Sr. Marketing Data Analyst

The University of Texas at El Paso; El Paso (TX); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

Dental & Vision

Retirement programs

Paid vacation & sick leave

Paid holidays

Education assistance

Wellness platform

Job summary

The University of Texas at El Paso (UTEP) seeks a Sr. Marketing Data Analyst to synthesize marketing and enrollment data, measure initiative effectiveness, forecast outcomes, and deliver actionable insights that advance the university's marketing goals.

You will develop dashboards, conduct ROI analyses across digital channels, mentor junior staff, and partner with leadership to translate data into campaign optimizations that improve performance and drive enrollment.

Qualifications

• Bachelor's degree in data science, statistics, marketing analytics, business intelligence, information systems, or related field.
• 4–5 years of experience in marketing data/BI, with at least 2 years in a senior role.
• Experience supporting marketing teams, preferably in higher education.
• Commitment to the university's mission.

Responsibilities

• Synthesize marketing and enrollment data to inform decisions.
• Lead data-driven optimization of campaigns and attribution analyses.
• Develop and maintain executive dashboards tracking KPIs like cost-per-enrollment and ROI.
• Collaborate with marketing leadership to translate insights into strategic priorities.

Skills

Data analysis

Marketing analytics

Statistical methods

Leadership

Education

Bachelor's degree in data science/related field

Tools

Power BI

SQL

Excel

Python/R

Job description

Position Information

Hiring Department: Marketing and Communications

Reports To: Vice President of Marketing and Communications

Job Location:

Posting End Date: Open until filled. This posting may close once a sufficient number of qualified applications have been received.

Hours: 40 hours per week, standard Monday- Friday 8:00am- 5:00pm. Flexibility is required on evenings and weekends.

FLSA status: Exempt

Earliest Start Date: As soon as possible.

Salary: Commensurate with experience and education.

Position Summary

The Sr. Marketing Data Analyst leads the synthesis and interpretation of UTEP marketing and enrollment data. This role drives data-informed decision-making by measuring the effectiveness of marketing initiatives, forecasting outcomes of proposed strategies, and delivering actionable insights and recommendations that advance the university's marketing goals. They research and employ statistical techniques to glean new insights from existing datasets and recommend new datapoints to collect for future analysis in advancement of the mission of the university.

Identifies, analyzes, and interprets trends or patterns in complex marketing and enrollment datasets.

Leads A/B testing, attribution modeling, ROI analysis, and campaign performance evaluation across digital channels (email, social, paid media, web, etc.).

Investigates business processes to ensure dataset integrity, then filters, cleans, and prepares data for analysis.

Develops and maintains executive-level marketing dashboards and reports that track key performance indicators such as cost-per-enrollment, conversion rates, student journey analytics, and campaign ROI.

Partners with marketing leadership and cross-functional teams to translate data insights into campaign optimizations, budget recommendations, and strategic priorities.

Maintains open communication with technology and data teams to ensure efficient, secure, and scalable data collection processes.

Researches and applies advanced statistical techniques and predictive modeling to generate new insights and forecast enrollment outcomes.

Evaluates and recommends new marketing technologies, analytics tools, and data sources to continuously improve performance and capabilities.

Mentors junior team members and helps evolve the department’s overall marketing analytics competency.

Understands and can clearly articulate the University Strategic Plan and how data analysis and digital marketing directly support it.

Supports broader Marketing and Communication division efforts and other duties as assigned.

Knowledge of all Microsoft Office software and able to learn and use institutional software systems.

Complies with all State and University policies.

Other duties may be assigned.

Performance Metrics

• Impact of insights and recommendations (percentage of data-driven recommendations adopted by leadership).
• Improvement in marketing ROI, enrollment yield, or campaign performance attributable to analytics work.
• Accuracy and reliability of projections and forecasts, with measurable year-over-year improvement.
• Quality of deliverables (dashboards, reports, and presentations) as evaluated by stakeholder feedback and leadership acceptance.
• Timeliness of deliverables and ability to meet critical deadlines.
• Not Acceptable: Deliverables (reports, presentations, or projections) rejected by leadership due to low quality, insufficient insight, or poor execution.

Supervisory Responsibilities

No supervisory responsibilities.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Required Qualifications

Education: Bachelor's degree in Data Science, Statistics, Marketing Analytics, Business Intelligence, Information Systems, or a related field required.

and

Experience: Minimum of 4-5 years of experience as a Marketing Data Analyst, Business Intelligence Analyst, or similar role, with at least 2 years in a senior or lead capacity. Demonstrated experience supporting marketing teams, preferably in higher education. Commitment to the university's mission.

Preferred Qualifications

Master's degree.

Why Pick UTEP

The University of Texas at El Paso (UTEP ) is a comprehensive public research university that is increasing access to excellent higher education. We advance discovery of public value and positively impact the health, culture, education, and economy of the community we serve.

UTEP is America's leading Hispanic-serving university. Located at the westernmost tip of Texas, where three states and two countries converge along the Rio Grande, 84% of our 26,000 students are Hispanic, and half are the first in their families to go to college. UTEP offers 170 bachelor’s, master’s and doctoral degree programs at the only open-access, top-tier research university in America.

This is an especially exciting time to join UTEP as it advances the goals of its 2030 Strategic Plan . Built around the institution’s core strengths—its location, its people, its supportive culture, and its community partnerships—the plan lays out a bold vision for the next decade, aimed at maximizing the University’s regional impact and national stature.

What UTEP Offers

Miner Perks and Benefits

• Benefit Package includes: Medical, Prescription, Life Insurance and Wellness platform
• Voluntary Benefits: Dental, Vision, Additional life insurance, UT Flex, Short and Long - term disability plans
• Retirement Programs
• Longevity Pay
• Paid Vacation & Sick Leave
• Paid Holidays
• Employee Discounts & Perks
• Employee Education Assistance program
• And much more! Visit our Benefits Summary Page for more information on our additional benefits.

Disclaimer: Eligibility for perks and benefits may vary based on part-time or full-time employment.

Additional Information

Note: To the extent that this position involves research, work, or access to critical infrastructure as referenced in Executive Order GA-48, being hired for and continuing to be employed in this position requires the ability to maintain the security or integrity of the infrastructure.

The primary accountabilities are intended to describe the general content of and requirements of this position and are not intended to be an exhaustive statement of duties. Incumbents may perform all or some of the primary accountabilities listed. Specific tasks or responsibilities will be documented in the incumbents' performance objectives as outlined by the incumbents' immediate supervisor or manager. This position is security-sensitive and subject to Texas Education Code

• 51.215, which authorizes the employer to obtain criminal history record information. A valid driver's license issued by the State where the applicant resides and insurability as defined in UTS 157 may be required to perform the position's essential functions.

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee must frequently stand and walk. The employee must regularly sit; use hands to feel; reach with hands and arms; and talk or hear. The employee must lift and move up to 50pounds.

The noise level for this work environment is usually moderate.

In keeping with its access, excellence, and impact mission, The University of Texas at El Paso is committed to a learning and working environment that honors the talents, respects the differences, and nurtures the growth and development of all. We seek to attract faculty and staff who share our commitment.

The University of Texas at El Paso is an Equal Opportunity Employer. The University does not discriminate on the basis of race, color, national origin, sex, religion, age, disability, genetic information, veteran status, sexual orientation, or gender identity in employment or the provision of services in accordance with state and federal law. Discrimination on the basis of sex includes an employee's or prospective employee's right to be free from sexual harassment under Title IX of the Higher Education Amendments of 1972. Inquiries—including the filing of a Formal Complaint or reporting an incident—about the application of Title IX may be referred to the Title IX Coordinator, who can be reached by phone at [phone], by email at [e-mail] , or by mail at 500 W. University Ave., El Paso, TX, Kelly Hall, Room 223C.

For accommodation information for employees and applicants with disabilities, please contact UTEP's Equal Opportunity Office at [e-mail] .