Senior Marketing Data Analyst – Hybrid SF, Attribution & Growth

Pilot.com, Inc.; San Francisco (CA); Hybrid; USD 126,000 - 170,000; Full time

Benefits offered by this job

Equity

Health benefits

401(k)

Job summary

Pilot is hiring a Senior Marketing Data Analyst to own our marketing analytics and uplevel our data-driven decision-making during this high-growth period. You will partner with the marketing team and leadership to measure attribution, channel economics, experimentation, and incrementality using Snowflake, dbt, Looker, Marketo, and Salesforce.

The role is San Francisco-based with a hybrid schedule (3 days in office); you will help close the gap between being data-informed and a data-driven

Qualifications

• 5+ years in analytics with domain ownership and stakeholder management.
• Deep marketing analytics across paid and organic channels, funnel to closed-won, and unit economics.

Responsibilities

• Own attribution: make campaign-level multi-touch attribution usable and move marketers off Salesforce campaign influence reporting
• Own channel efficiency at the top of the funnel: cost per lead, per SQL, per pipeline dollar by channel and campaign group, and recommendations on where to allocate the next dollar
• Design, run, and report on incrementality tests, including holdout and geo tests
• Measure brand and event channels: podcast and conference sponsorships, advertorial, webinars, and brand spend.
• Own marketing unit economics: LTV, CAC, and CAC payback by segment, cost to serve, and the ideal customer profile for our direct business
• Build GTM analytics for our new product line as deal volume arrives: lead scoring, closed-lost analysis, and engagement depth
• Support lifecycle and nurture marketing: measurement for a team that does not source its own leads, and driver analysis on re-engagement
• Define the marketing data model: the sources, metrics, and models the work depends on. Build them in dbt where you can, and partner with our analytics engineer on ingestion and the heavier platform work
• Build reporting that marketers can run on their own for campaign and channel performance
• Partner with marketing leadership in their planning and budget cycles, and take on work outside marketing when the business needs it

Skills

Analytics ownership

Marketing analytics

Attribution modeling

Incrementality testing

SQL

Looker / dbt

Executive communication

Tools

Snowflake

dbt

Looker

Marketo

Salesforce

Job description

Pilot is hiring a Senior Marketing Data Analyst to own our marketing analytics and uplevel our data-driven decision-making during this high-growth period. You will partner with the marketing team and leadership to measure attribution, channel economics, experimentation, and incrementality using Snowflake, dbt, Looker, Marketo, and Salesforce.

The role is San Francisco-based with a hybrid schedule (3 days in office); you will help close the gap between being data-informed and a data-driven