Senior Marketing Data Analyst

NEXTLABS INC.; New Hampshire; On-site; USD 75,000 - 95,000; Full time

Job summary

NEXTLABS INC. is looking for a Senior Marketing Data Analyst in New Hampshire to aggregate and analyze demand generation and marketing data. You will perform data integrity checks, create reports, and interpret market data to identify trends and propose process improvements.

The role demands strong analytical skills, experience with data visualization tools, and the ability to deliver actionable insights. You will lead analytics projects, collaborate across teams, and mentor other analysts in a dynamic environment.

Qualifications

• 2+ years’ experience in data analysis and reporting.
• 1+ years’ experience with data visualization tools.
• 1+ years’ experience utilizing SQL and Excel.

Responsibilities

• Lead large, complex analytics and reporting projects.
• Provide actionable insights and recommendations.
• Define and maintain performance metrics and dashboards.

Skills

Data analysis

Data visualization

SQL

Excel

Statistical analysis

Project management

Analytical thinking

Education

Bachelor’s Degree in Statistics, Mathematics, Data Science or related field

Tools

Power BI

Tableau

SQL

Python

R

Job description

NextLabs®, Inc. provideszero trust data-centric securitysoftware& services toprotect data anytime and anywhereregardless of where data resides – whether it is across application, database, file or file repository – on-premises or in the cloud. Ourpatenteddynamic authorizationtechnologyand industry leadingattribute-based zero trust policy platformhelps enterprises identify and protect sensitive data, monitor and control access to the data, and prevent violations. NextLabs software prevents unauthorized access and automates enforcement of security controls and compliance policies to enable secure collaboration and information sharing across the extended enterprise. NextLabs has some of the largest global enterprises as customers and hasstrategic relationships with industry leaderssuch asSAP,Siemens,Microsoft,AWS,Accenture,Deloitte,Infosys, andIBM.

As a senior marketing data analyst, you will aggregate and perform analysis on demand generation and marketing data based on requests from project teams or senior leadership by integrating data from multiple data sources or functional areas. You will ensure data accuracy and integrity; updates data as needed and develop queries or reports to provide data for various analytical projects. This position is also responsible for interpreting key market data to identify business trends, conducting root cause analysis of business problems, and proposing areas for process improvement.

Responsibilities

• Lead large, handles complex analytics and reporting projects, delivering accurate, accessible, and repeatable business reporting and insights to stakeholders across all levels.
• Possesses comprehensive knowledge in the business and data landscape, standardized reporting, experimentation, and analysis to support performance discussions across multiple channels.
• Proactively help the business leverage data and insights to enhance our ability to inform on event management efforts and increase the efficacy of our approaches. Provide rhythm of the business analytics support, actionable insights, and recommendations to optimize and scale flagship events.
• Apply a customer/stakeholder-oriented focus and user experience design best practices to ensure data analysis is easily consumable through visualization, presentation, and storytelling.
• Working with technical team on technical requirements to enable data availability, data quality, transformations, and integrity for analytics and wider business self-service usage.
• Execute data analysis using multiple data sets and sources. Lead discussions interpreting results and connecting them to relevant business context. Provide actionable recommendations to optimize business investments in a way that can be repeated and scaled as needed.
• Define, build, and maintain performance metrics, dashboards, and analysis. Provide relevant information in an automated, self-service, and efficient manner to enable business optimization and tracking.
• Provides coaching, and/or mentoring to other members of the group and act as a data analytics lead.

Qualifications and Competencies

• Bachelor’s Degree in Statistics, Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 2+ years’ experience in data analysis and reporting, data science, business intelligence, or business and financial analysis OR equivalent experience.
• 1+ years’ experience with data visualization tools such as Power BI, Tableau, or Looker.
• 1+ years’ experience utilizing SQL AND Excel for data manipulation and analysis.
• 1+ years’ experience with Python and/or R for statistical analysis and data modeling is a plus
• 2+ year of hands-on experience with Data Analytics tools and services or like products/services.
• Ability to foster teamwork, analytical thinking skills, statistical knowledge, technical expertise, computer skills, detail oriented, ability to meet deadlines, mathematical skills, project management skills.
• Experience with Generative AI (GenAI) applications in a marketing context is a plus.