Senior Marketing Data Analyst

Jobtailor; Los Angeles (CA); On-site; USD 110,000 - 170,000; Full time

Job summary

Jobtailor, based in Los Angeles, seeks an experienced Senior Marketing Analytics professional to lead analytics initiatives and deliver actionable insights across events and campaigns. You will own complex reporting, partner with marketing teams, and drive data-driven decision-making through dashboards, storytelling, and stakeholder communication.

You will collaborate with cross-functional teams, apply experimentation methods, and help scale flagship marketing programs to maximize impact and ROI.

Qualifications

• Senior analytics experience in marketing or related field.
• Strong ability to analyze channel performance and extract insights.
• Experience turning data into actionable campaign optimizations and insights.
• Proven skill in presenting data through dashboards and storytelling.

Responsibilities

• Lead large, complex analytics and reporting projects.
• Deliver accurate, accessible, repeatable business reporting and insights for stakeholders at all levels.
• Apply broad knowledge of business and data landscape, standardized reporting, experimentation, and analysis.
• Support performance discussions across multiple channels.
• Help the business use data and insights to improve event-management efforts and campaign efficacy.
• Provide rhythm-of-business analytics support, actionable insights, and recommendations.
• Optimize and scale flagship events and marketing programs.
• Use customer/stakeholder-focused analysis and UX best practices so insights are easy to consume.
• Communicate through visualization, presentation, and storytelling.

Skills

Senior analytics

Data analysis

Channel analysis

Campaign optimization

Data visualization

Storytelling

Communication

Stakeholder engagement

Job description

• Lead large, complex analytics and reporting projects.
• Deliver accurate, accessible, repeatable business reporting and insights for stakeholders at all levels.
• Apply broad knowledge of business and data landscape, standardized reporting, experimentation, and analysis.
• Support performance discussions across multiple channels.
• Help the business use data and insights to improve event-management efforts and campaign efficacy.
• Provide rhythm-of-business analytics support, actionable insights, and recommendations.
• Optimize and scale flagship events and marketing programs.
• Use customer/stakeholder-focused analysis and UX best practices so insights are easy to consume.
• Communicate through visualization, presentation, and storytelling.

Requirements

• Senior marketing analytics / data analyst experience.
• Strong reporting, experimentation, channel-performance analysis, and insight generation.
• Ability to communicate data through dashboards, presentations, and storytelling.
• Experience supporting marketing, events, campaign optimization, or demand generation.

Core Competencies

Demonstrates expertise in leading analytics and reporting projects, delivering actionable insights, and optimizing marketing campaigns through data-driven strategies. Proficient in communicating complex data through visualization and storytelling to enhance stakeholder understanding and decision‑making.

Highest‑signal resume keywords

• Senior Marketing Analytics Experience
• Data Analysis and Reporting
• Channel-Performance Analysis
• Campaign Optimization
• Data Visualization and Storytelling

ATS Optimization Keywords

Hard Skills

• Analytics Project Management
• Business Reporting
• Experimentation Techniques
• Insight Generation
• Data Analysis
• Performance Metrics
• Campaign Efficacy
• Event Management
• Standardized Reporting
• Customer-Focused Analysis

Soft Skills

• Communication
• Stakeholder Engagement
• Presentation Skills
• Storytelling

Industry Keywords

• Marketing Analytics
• Demand Generation
• Event Management
• Campaign Optimization
• Business Insights