Analyst II, Marketing Analytics

Jobtailor; Kansas; On-site; USD 65,000 - 90,000; Full time

Job summary

Jobtailor is seeking a Marketing Analytics professional to build dashboards and reports for campaigns and products, turning data into actionable insights. You will use Tableau, Power BI, and DOMO to visualize performance across channels and deliver recurring, accurate reports.

You will extract data from Snowflake and GA using SQL, develop data workflows, and collaborate with analytics and marketing teams to meet reporting needs and drive data-driven decisions.

Qualifications

• Bachelor’s degree in a related field with 2 years of experience.
• Experience in marketing analytics or business intelligence including reporting and data visualization.
• Ability to prepare and analyze data to support marketing decisions.
• Proficiency with data visualization and reporting tools such as Tableau, Power BI, or DOMO.
• Working knowledge of SQL for data extraction (e.g., Snowflake, Google Analytics).
• Familiarity with web/marketing analytics platforms (Adobe Analytics, Google Analytics) and CRM/MarketingCloud tools.

Responsibilities

• Develop and maintain dashboards and reports for products and campaigns using Tableau, Power BI, or DOMO.
• Design analytics and visualizations offering clear visibility into campaign performance.
• Execute recurring reporting on a defined schedule with accuracy and consistency.
• Analyze campaign performance across owned and paid channels (email, digital, social, SEO/SEM).
• Conduct pre- and post-campaign analysis and support target list development.
• Generate insights and share reports highlighting cross-channel effectiveness.
• Extract and prepare data from enterprise sources such as Snowflake and GA using SQL.
• Build data workflows to support recurring reporting and analysis.
• Collaborate with analytics teammates and marketing stakeholders to meet reporting needs.

Skills

Data Visualization

SQL Proficiency

Tableau

Power BI

Marketing Analytics

Education

Bachelor’s degree in related discipline

Tools

Snowflake

Google Analytics

Adobe Analytics

Salesforce CRM

Marketing Cloud

Data Cloud

Tableau

Excel

DOMO

Job description

• Develop and maintain dashboards and reports for assigned products and campaigns using tools such as Tableau, Power BI, or DOMO.
• Design and develop analytics and visualizations that offer clear visibility into campaign performance.
• Execute recurring reporting on a defined schedule, ensuring accuracy and consistency.
• Analyze the performance of assigned campaigns across owned and paid channels, including email, digital, social, and SEO/SEM.
• Conduct pre- and post-campaign analysis and support target list development.
• Generate performance insights and share reports highlighting cross-channel effectiveness.
• Extract and prepare data from enterprise sources such as Snowflake and Google Analytics using SQL.
• Build data workflows that support recurring reporting and analysis.
• Partner with analytics teammates and marketing stakeholders to meet reporting needs within assigned scope.

Requirements

• Bachelor’s degree in related discipline and 2 years’ experience in a related field.
• Experience in marketing analytics or business intelligence, including reporting and data visualization.
• Experience preparing and analyzing data to support marketing decisions.
• Proficient in data visualization and reporting tools such as Tableau, Power BI, or DOMO.
• Working knowledge of SQL for extracting and preparing data (e.g., Snowflake, Google Analytics).
• Familiarity with web and marketing analytics platforms such as Adobe Analytics and Google Analytics.
• Familiarity with Salesforce CRM, Marketing Cloud, and Data Cloud.
• Proficient in Microsoft Excel and PowerPoint.

Demonstrates expertise in marketing analytics and business intelligence, with a strong focus on data visualization and reporting. Proficient in SQL and familiar with various analytics platforms to support data-driven marketing decisions.

Highest-signal resume keywords

• Data Visualization
• SQL Proficiency
• Tableau
• Power BI
• Marketing Analytics

ATS Optimization Keywords

Hard Skills

• Data Analysis
• Reporting
• Campaign Performance Analysis
• Data Preparation
• Dashboard Development

Industry Keywords

• Marketing Analytics
• Business Intelligence
• Digital Marketing
• SEO
• SEM

Tools & Technologies

• Tableau
• Power BI
• DOMO
• Snowflake
• Google Analytics
• Adobe Analytics
• Salesforce CRM
• Marketing Cloud
• Data Cloud
• Microsoft Excel