Chief Brand, Marketing & Communications Officer

The Pennsylvania State University; University Park (TX); Hybrid; USD 91,000 - 137,000; Full time

Benefits offered by this job

75% tuition discount

Job summary

Penn State’s College of Education seeks an accomplished, innovative leader to serve as Director of Communications and Marketing. Reporting to the Dean, the Director provides strategic direction for marketing, communications, public relations, media relations, and brand management.

The role partners with students, faculty, staff, alumni, and donors to raise the college’s visibility and impact. It oversees branding, enrollment marketing, events, digital content, and strategic storytelling in

Qualifications

• Demonstrated success developing and executing integrated marketing and communication strategies.
• Advanced knowledge of brand strategy, public relations, media relations, digital marketing, content development, social media, web strategy, analytics, and stakeholder engagement.
• Experience advising senior leaders and communicating effectively with a wide range of audiences.
• Experience managing budgets, vendors, agencies, consultants, and large-scale events.
• Experience with CRM systems and marketing automation.
• Experience leading communications during a crisis or other high-consequence issues.
• Experience in higher education, research, or in a comparable complex public institution.
• Professional certifications in digital marketing, performance marketing, communications, public relations, or related field.

Responsibilities

• Develop and implement an integrated marketing, communications, and public relations strategy aligned with the College’s mission.
• Advise the Dean and College leadership on communications, reputation, stakeholder engagement, and crisis response.
• Lead proactive public relations, storytelling, and high-visibility initiatives.
• Oversee marketing initiatives across branding, enrollment, advertising, publications, websites, social media, email, video, podcasts, events, and content.
• Develop data-informed campaigns to increase awareness, enrollment, donor support, and stakeholder participation.
• Establish project management and workflow systems that improve accountability, efficiency, and collaboration.
• Oversee budgets, vendors, agencies, consultants, designers, and production partners.
• Ensure compliance with policies, brand standards, accessibility requirements, and applicable laws.

Skills

Integrated marketing

Brand strategy

Public relations

Digital marketing

Analytics

Stakeholder engagement

Crisis communication

CRM systems

Marketing automation

Leadership

Education

Bachelor's degree

Advanced degree preferred

Tools

CRM systems

Marketing automation

Content management systems

Analytics tools

Job description

Penn State’s College of Education seeks an accomplished, innovative leader to serve as Director of Communications and Marketing. Reporting to the Dean, the Director provides strategic direction for marketing, communications, public relations, media relations, and brand management.

The role partners with students, faculty, staff, alumni, and donors to raise the college’s visibility and impact. It oversees branding, enrollment marketing, events, digital content, and strategic storytelling in