Strategic Director: Public Safety Marketing & Communications

Modern Wealth Management, LLC; Mesa (AZ); On-site; USD 130,000 - 150,000; Full time

Job summary

Modern Wealth Marketing, LLC in Mesa/Scottsdale is seeking a National Public Safety Marketing Director to lead the marketing strategy for Public Safety Financial. You will drive audience engagement, manage brand positioning, and oversee campaigns across digital, social, email, web, events, and education programs.

The role requires strategic leadership and hands-on execution, with collaboration across business leaders, market development teams, and the broader Modern Wealth marketing organization

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Seven or more years of progressive marketing experience.
• Experience developing and executing integrated marketing strategies.
• Demonstrated success leading multi-channel marketing initiatives.
• Strong understanding of digital marketing, content development, brand management, and communications.
• Experience managing budgets, vendors, agencies, and external partners.
• Strong project management, organizational, and leadership skills.
• Exceptional written, verbal, and presentation communication skills.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Strategic planning and execution
• Brand management and positioning
• Content strategy and communications
• Leadership and team development
• Vendor and agency management
• Project management
• Budget oversight and resource planning
• Data analysis and performance reporting
• Cross-functional collaboration
• CRM and marketing technology proficiency
• Strong communication and presentation skills

Responsibilities

• Develop and execute an integrated marketing and communications strategy aligned with Public Safety Financial's growth objectives.
• Lead brand strategy, messaging, positioning, and visual identity initiatives.
• Oversee marketing campaigns across digital, social media, email, web, events, and educational programs.
• Manage external communications, public relations efforts, and reputation management activities.
• Create and maintain content strategies and editorial calendars across all communication channels.
• Partner with business development, education, operations, compliance, legal, and advisory teams to support growth initiatives.
• Coordinate internal and external marketing resources, agencies, vendors, and contractors.
• Establish and monitor marketing budgets, project timelines, and resource allocation.
• Develop lead generation, audience segmentation, and campaign measurement strategies.
• Analyze campaign performance and provide reporting on key performance indicators and return on investment.
• Support advisor engagement by developing compliant marketing materials and communication resources.
• Build scalable processes and workflows that improve marketing efficiency and effectiveness.

Skills

Marketing leadership

Cross-functional

Brand management

Content strategy

Communication skills

Project management

Budget management

Vendor management

Data analysis

Strategic planning

Education

Bachelor's degree in Marketing, Communications, Business, or a related field

Tools

CRM tools

Marketing automation

Marketing technology proficiency

Job description

Modern Wealth Marketing, LLC in Mesa/Scottsdale is seeking a National Public Safety Marketing Director to lead the marketing strategy for Public Safety Financial. You will drive audience engagement, manage brand positioning, and oversee campaigns across digital, social, email, web, events, and education programs.

The role requires strategic leadership and hands-on execution, with collaboration across business leaders, market development teams, and the broader Modern Wealth marketing organization