Marketing Communications Manager

Brasfield & Gorrie, LLC; Birmingham (AL); On-site; USD 70,000 - 110,000; Full time

Job summary

Brasfield & Gorrie, LLC is seeking a Marketing Communications Manager to support the company’s communications across the organization. The role partners with department leaders to understand priorities and manages the enterprise pulse survey program and communications reporting.

You will write, edit, and manage content across channels, lead analytics, and oversee project plans, ensuring brand standards are maintained and messages reach target audiences effectively.

Qualifications

• Bachelor’s degree in public relations, journalism, English, or related field.
• 7–10 years corporate communications, marketing, or PR experience.
• Experience with survey, email marketing, and media monitoring tools.
• Strong writing, editing, and data storytelling skills.

Responsibilities

• Partner with corporate leaders to understand priorities and manage marketing/communications needs.
• Manage enterprise pulse survey program and communications reporting.
• Lead development of marketing/communications materials from concept to delivery with creative direction.
• Oversee editorial calendar and project plans for corporate initiatives; coordinate with Marketing, Creative Services, and Communications teams.
• Lead communications analytics, track engagement, and present insights to senior leadership.
• Coach and mentor team members; identify process improvements and travel as needed.

Skills

Corporate communications

Public relations

Marketing

Editorial planning

Education

Bachelor's degree

Tools

Medallia

Qualtrics

SurveyMonkey

Campaign Monitor

Canva

Salesforce

Adobe Creative Suite

Job description

Responsibilities

At Brasfield & Gorrie, our purpose is building exceptional people, trusting relationships, great projects, and strong communities. We’re looking for a Marketing Communications Manager to support that work across the company.

The Marketing Communications Manager partners with corporate department leaders to understand their priorities and manage their marketing and communications needs. The role also manages the company’s enterprise pulse survey program and communications reporting.

To thrive in this role, you need to see the big picture and care about the details. You can bring structure to complex projects and keep work on track when priorities shift or several teams are involved. You are an excellent writer and communicator who can plan and manage projects, analyze information, solve problems, and contribute directly to writing, editing, and execution.

Key Responsibilities

• Serve as a trusted communications counselor to corporate department leaders, recommending effective ways to reach target audiences with clear, timely messages
• Lead the development of marketing and communications materials from initial concept through delivery, providing creative direction to graphic designers, videographers, and other creative partners while maintaining corporate brand and graphic standards
• Manage the editorial calendar and project plans for corporate department initiatives, including timelines, milestones, contributors, reviews, and approvals; plan appropriate support involving Marketing, Creative Services, and Communications colleagues as needed
• Manage the company’s employee listening program, including the enterprise pulse survey, survey design and cadence, platform setup and launch, response monitoring, analysis of quantitative and qualitative feedback, and presentation of clear insights and recommendations to senior leadership
• Seek input from internal communications, external communications, Marketing, and Brand Strategy to align messaging, timing, and channels for communications
• Write, edit, and manage content across multiple channels, including newsletters, intranet, websites, video, and other platforms
• Lead communications analytics and reporting for the department by establishing metrics, tracking engagement across channels, delivering reports, and recommending improvements based on the results
• Review deliverables to ensure accuracy of information, consistency, readability, and brand standards
• Lead, coach, and mentor communications team members; supervise staff and support professional development
• Identify and recommend technical and creative process improvements
• Hold a committee position with a local professional, industry, or nonprofit organization

Successful Marketing Communication Managers at Brasfield & Gorrie:

• Champion Brasfield & Gorrie company culture
• Champion change process and motivate others to embrace change
• Can clearly determine and present the best course of action to connect the company with key stakeholders
• Proactively build strong relationships across the company to better understand business priorities, anticipate communications needs, and strengthen collaboration
• Are recognized by internal clients as thought leaders
• Exercise initiative and independent judgment in the solution of work problems
• Display commitment to support overall efforts of the marketing group with the expectation that additional hours may be required

Education - Skills - Knowledge - Qualifications & Experience

• 7-10 years of corporate communications, marketing, or public relations experience
• Bachelor’s degree, preferably in public relations, journalism, English, or a related business field
• High proficiency with communications technology, including survey platforms such as Medallia, Qualtrics, and SurveyMonkey; email marketing platforms such as Workshop and Campaign Monitor; and media monitoring and social media management tools, with experience using these or similar platforms
• Familiarity with Canva, Salesforce, OpenAsset and Adobe Creative Suite; experience using AI tools such as Microsoft Copilot, Claude or ChatGPT to improve research, content development, analysis and workflow efficiency
• Strong analytical and data storytelling skills, with the ability to identify trends, distill complex data, and present clear findings and recommendations
• Excellent writing and editing skills and high proficiency in AP style
• Excellent time management, organization, and teamwork skills
• Ability to research, analyze, and synthesize information
• Availability for occasional local and out-of-town travel (5%)

The above description covers the principal duties and responsibilities of the job. The description shall not, however, be construed as a complete listing of all miscellaneous, incidental, or similar duties which may be required from day-to-day. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.