Senior Marketing Communications Manager

Siemens Healthcare; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Siemens Healthineers is seeking a Senior Marketing Communications Manager to lead integrated marketing campaigns and cross-functional programs supporting cancer care narratives and product launches. You will coordinate with product marketing, sales, clinical and operations teams to translate business goals into compelling go-to-market activities across digital, events, and PR channels.

We seek a strategic yet hands-on communicator with strong writing, stakeholder management, and analytics

Qualifications

• Bachelor's degree or equivalent experience; MBA is a plus.
• 7+ years of relevant marketing communications experience, including experience managing agencies and complex cross-functional programs.
• Experience developing and executing integrated marketing campaigns, go-to-market programs, and product launch communications across multiple channels.
• Strong strategic mindset with execution skills; manage multiple priorities in a fast-paced, matrixed environment.
• Strong stakeholder management skills with ability to influence, align, and collaborate across sales, product management, communications, and marketing teams.
• Exceptional writing, communication, and presentation skills with differentiated value propositions and customer-focused content.
• Proficiency in digital marketing, marketing technologies, and performance analytics.
• Anticipated travel 25% of the time based on business needs.
• Experience in marketing medical devices, particularly interventional radiology products.

Responsibilities

• Support development and execution of integrated marketing communications plans aligned with cancer care narrative, priorities, product launches, demand generation, and sales enablement.
• Partner with product marketing, sales, commercial, clinical, marketing operations, and cross-functional teams to translate objectives into go-to-market programs and campaigns.
• Develop compelling narratives, messaging, and content; guide activation across digital, social, PR, events, congresses, and other channels while maintaining brand consistency.
• Assist with tradeshow and congress strategy, including content development, promotions, customer engagement, lead-generation activities, and post-event reporting.
• Support business line participation in tradeshows and congresses by coordinating marketing communications activities and deliverables.
• Provide marketing communications support for global and regional initiatives, coordinating activities and sharing best practices.

Skills

Integrated marketing campaigns

Cross-functional leadership

Go-to-market programs

Content creation

Digital marketing

Marketing analytics

Stakeholder management

Storytelling & messaging

Travel readiness

Education

Bachelor's degree or equivalent

MBA (advantage)

Job description

Senior Marketing Communications Manager

Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.

Creates and implements Marcom and brand related guidelines, media plans, campaigns or programs. Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.

Your role:

• You will support the development and execution of integrated marketing communications plans aligned with the cancer care narrative, business priorities, product launches, demand generation, and sales enablement.
• You will partner with product marketing, sales, commercial, clinical, marketing operations, and cross-functional stakeholders to translate business objectives and customer insights into effective go-to-market programs, integrated campaigns, and customer engagement initiatives.
• You will help develop compelling narratives, messaging, and content and guide activation across digital, social media, public relations, events, congresses, customer and field communications, and other relevant channels while ensuring brand consistency and alignment with business priorities.
• You will assist with tradeshow and congress strategy in partnership with business line and cross-functional stakeholders, including content development, promotions, customer engagement, lead-generation activities, and post-event reporting.
• You will support business line participation in tradeshows and congresses by coordinating assigned marketing communications activities and deliverables.
• You will provide marketing communications support for global and regional initiatives, including coordinating communications activities, sharing best practices, and supporting internal, executive, and customer-facing communications.

Your expertise:

• You have a bachelor's degree or equivalent experience; an MBA is a plus.
• You bring 7 or more years of relevant marketing communications experience, including experience managing agencies and complex cross-functional programs.
• You have demonstrated experience developing and executing integrated marketing campaigns, go-to-market programs, and product launch communications across multiple channels.
• You combine a strategic mindset with strong execution skills and can manage multiple priorities in a fast-paced, matrixed environment.
• You have strong stakeholder management skills and a proven ability to influence, align, and collaborate across sales, product management, communications, and marketing teams.
• You are an exceptional writer, communicator, and presenter with experience developing differentiated value propositions, messaging, and customer-focused content.
• You are proficient in digital marketing, marketing technologies, and performance analytics.
• Anticipated travel can be at least 25% of the time based on business needs.
• Experience in marketing medical devices, particularly interventional radiology products.

Who we are:

We are a team of more than 71,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.

How we work:

When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual's potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world's most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

Siemens Healthineers offers a variety of health and wellness benefits to employees. Details regarding our benefits can be found here .

Equal Employment Opportunity Statement

Siemens Healthineers is an Equal Opportunity and