Senior Marketing Communications Manager

Siemens Healthineers AG; Pennsylvania; Hybrid; USD 143,000 - 197,000; Full time

Job summary

Siemens Healthineers seeks a Senior Marketing Communications Manager to drive integrated marketing programs for the Varian Interventional Solutions line, strengthening customer engagement and advancing business priorities. You will shape campaigns, messaging and content across channels and support sales enablement.

You will partner with product marketing, sales, clinical and operations to translate objectives into go-to-market programs, develop compelling narratives, manage agencies, and ensure

Qualifications

• Bachelor's degree or equivalent; MBA is a plus.
• 7+ years of marketing communications experience.
• Experience managing agencies and cross-functional programs.
• Strong writer, communicator and presenter with differentiated value propositions.

Responsibilities

• Develop and execute integrated marketing communications plans aligned with cancer care narrative, business priorities, product launches, demand generation, and sales enablement.
• Partner with product marketing, sales, commercial, clinical, marketing operations and cross-functional stakeholders to translate objectives into go-to-market programs and campaigns.
• Develop narratives, messaging and content; guide activation across digital, social media, PR, events, congresses and field communications with brand consistency.
• Assist with tradeshow and congress strategy; content development, promotions, lead-generation and post-event reporting.
• Support global and regional communications initiatives and share best practices.

Skills

Marketing communications

Stakeholder management

Content development

Digital marketing

Go-to-market

Education

Bachelor's degree

MBA

Job description

## Senior Marketing Communications ManagerApply: Hybrid: PAO H 3100: Full time: Posted Today: R-31597Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.Creates and implements Marcom and brand related guidelines, media plans, campaigns or programs.Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably.Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.Apply now for the position of Senior Marketing Communications Manager, where you will support integrated marketing communications programs that strengthen customer engagement and advance business priorities for the Varian Interventional Solutions business line.**Your role:**· You will support the development and execution of integrated marketing communications plans aligned with the cancer care narrative, business priorities, product launches, demand generation, and sales enablement.· You will partner with product marketing, sales, commercial, clinical, marketing operations, and cross-functional stakeholders to translate business objectives and customer insights into effective go-to-market programs, integrated campaigns, and customer engagement initiatives.· You will help develop compelling narratives, messaging, and content and guide activation across digital, social media, public relations, events, congresses, customer and field communications, and other relevant channels while ensuring brand consistency and alignment with business priorities.· You will assist with tradeshow and congress strategy in partnership with business line and cross-functional stakeholders, including content development, promotions, customer engagement, lead-generation activities, and post-event reporting.· You will support business line participation in tradeshows and congresses by coordinating assigned marketing communications activities and deliverables.· You will provide marketing communications support for global and regional initiatives, including coordinating communications activities, sharing best practices, and supporting internal, executive, and customer-facing communications.**Your expertise:*** You have a bachelor's degree or equivalent experience; an MBA is a plus.* You bring 7 or more years of relevant marketing communications experience, including experience managing agencies and complex cross-functional programs.* You have demonstrated experience developing and executing integrated marketing campaigns, go-to-market programs, and product launch communications across multiple channels.* You combine a strategic mindset with strong execution skills and can manage multiple priorities in a fast-paced, matrixed environment.* You have strong stakeholder management skills and a proven ability to influence, align, and collaborate across sales, product management, communications, and marketing teams.* You are an exceptional writer, communicator, and presenter with experience developing differentiated value propositions, messaging, and customer-focused content.* You are proficient in digital marketing, marketing technologies, and performance analytics.* Anticipated travel can be at least 25% of the time based on business needs.* Experience in marketing medical devices, particularly interventional radiology products.**Who we are:** We are a team of more than 71,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.How we work: When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual’s potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world’s most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.Siemens Healthineers offers a variety of health and wellness benefits to employees. Details regarding our benefits can be found here.**Equal Employment Opportunity Statement** Siemens Healthineers is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.**EEO is the Law** Applicants and employees are protected under Federal law from discrimination. To learn more, Click here.**Reasonable Accommodations** Siemens Healthineers is committed to equal employment opportunity. As part of this commitment, we will ensure that persons with disabilities are provided reasonable accommodations.If you require a reasonable accommodation in completing a job application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form here. If you’re unable to complete the form, you can reach out to our HR People Connect People Contact Center for support at [e-mail]. Please note HR People Connect People Contact Center will not have visibility of your application or interview status.**Pay Transparency Non-Discrimination Provision** Siemens Healthineers follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here**California Privacy Notice** California residents have the right to receive additional notices about their personal information. To learn more, click here.**Beware of Job Scams**Please beware of potentially fraudulent job postings or suspicious recruiting activity by persons that are currently posing as Siemens Healthineers recruiters/employees. These scammers may attempt to collect your confidential personal or financial information. If you are concerned that an offer of employment with Siemens Healthineers might be a scam or that the recruiter is not legitimate, please verify by searching for the posting on the Siemens Healthineers Career Site.“Successful candidate must be able to work with controlled technology in accordance with US export control law.” “It is Siemens Healthineers’ policy to comply fully and completely with all United States export control laws and regulations, including those implemented by the Department of Commerce through the Export Administration Regulations (EAR), by the Department of State through the International Traffic in Arms Regulations (ITAR), and by the Treasury Department through the Office of Foreign Assets Control (OFAC) sanctions regulations.”We care about your data privacy and take compliance with GDPR as well as other data protection legislation seriously. For this reason, we ask you not to send us your CV or resume by email. We ask instead that you create a profile in our talent community where you can upload your CV. Setting up a profile lets us know you are interested in career opportunities with us and makes it easy for us to send you an alert when relevant positions become open. Register here to get started.**To all recruitment agencies:** Siemens Healthineers does not accept agency resumes. Please do not forward resumes to our jobs alias, employees, or any other company location. Siemens Healthineers is not responsible for any fees related to unsolicited resumes.**Who we are**: We are a team of more than 72,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.**How we work:** When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual’s potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world’s most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.To find out more about Siemens Healthineers businesses, please visit our company page here.The base pay range for this position is:$143,290 - $197,021Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.If this is a commission eligible position the commission eligibility will be in accordance with the terms of the Company's plan. Commissions are based on individual performance and/or company performance.