Senior Marketing Business Architect

System One; Birmingham (AL); On-site; USD 140,000 - 150,000; Full time

Benefits offered by this job

Health and welfare benefits

401(k) plan

Job summary

System One is seeking a Senior Marketing Business Architect to align marketing strategy with business capabilities and deliver executable roadmaps. You will develop capability models, value streams, and information flows supporting marketing operations and digital experiences.

You will partner with Marketing, Digital, Data, and Product teams to translate strategy into actionable architecture, while guiding technology platforms such as CMS, CRM, analytics, and AI-enabled solutions in a highly

Qualifications

• 8+ years of experience in business architecture, marketing technology, or related disciplines.
• Strong experience developing business capability models, value streams, process models, information flows, and business requirements.
• Experience with ARIS or other enterprise process modeling tools.
• Proven ability to collaborate across Marketing, Digital, Data, Product, Engineering and Technology teams.

Responsibilities

• Partner with Marketing, Digital, Technology, Data and Product teams to align marketing strategy with business capabilities and delivery priorities.
• Develop and maintain business capability models, value streams, process frameworks, and information flows supporting marketing operations and digital experiences.
• Provide guidance for marketing technology platforms, including CMS, CRM, analytics, personalization, and AI-enabled solutions.
• Manage multiple initiatives, identifying dependencies and improving processes; communicate recommendations to stakeholders across units.
• Collaborate with engineering and technology teams in cloud environments (AWS) to ensure alignment with business objectives.
• Support technology initiatives enabling digital transformation in a highly regulated industry.

Skills

Business architecture

Marketing technology

Stakeholder management

Agile/Scrum

Tools

ARIS

Job description

Job Title: Senior Marketing Business Architect
Location: Lafayette, Louisiana, United States
Type: Direct Hire
Compensation: $146,000.00
Work Model: Onsite – onsite
Hours: 40.0
Security Clearance: None specified

• Partner with Marketing, Digital, Technology, Data, and Product teams to align marketing strategy and customer experience objectives with business capabilities, processes, platforms, and delivery priorities.
• Develop and maintain business capability models, value streams, process frameworks, information flows, and roadmaps supporting marketing operations and digital experiences.
• Provide business architecture guidance for marketing technology platforms, including CMS, CRM, analytics, personalization, campaign management, and AI enabled solutions.
• Manage multiple initiatives, identifying dependencies and process improvements; communicate recommendations to stakeholders across business and technology units.
• Collaborate with engineering and technology teams in modern cloud environments, including AWS, ensuring alignment with business objectives.
• Support technology initiatives supporting digital transformation in a highly regulated, financial services environment.

• 8+ years of experience in business architecture, marketing technology, digital transformation, or related disciplines.
• Strong experience developing business capability models, value streams, process models, information flows, and business requirements.
• Hands-on experience with business process analysis and optimization in marketing operations, campaign execution, content workflows, or digital customer experiences.
• Solid understanding of MarTech and digital platforms, including CMS, CRM, analytics, personalization, campaign management, and AI solutions.
• Experience translating marketing strategy and customer experience objectives into actionable business architecture models and roadmaps.
• Experience with ARIS or other enterprise process repository/modeling platform preferred.
• Proven ability to work across Marketing, Digital, Data, Product, Engineering, and Technology teams in large enterprise environments.
• Supporting technology initiatives in cloud-based environments; AWS exposure is beneficial.
• Strong understanding of Agile/Scrum methodologies and product-based delivery, with experience collaborating with product owners and delivery teams.
• Excellent stakeholder management and influencing skills, especially across teams without direct authority.
• Excellent written and verbal communication skills capable of translating complex concepts into executive-level recommendations.
• Financial services or other highly regulated industry experience strongly preferred.

System One, and its subsidiaries including Joulé and Mountain Ltd., are leaders in delivering outsourced services and workforce solutions across North America. We help clients get work done more efficiently and economically, without compromising quality. System One not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.

System One is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.