AI & Automation Specialist

Foley; Hartford (CT); Remote; USD 75,000 - 85,000; Full time

Job summary

Foley is seeking a Marketing AI Automation Specialist to join its expanding team. This pivotal role focuses on developing go-to-market strategies using AI and automation to drive growth. Applicants should have a strong marketing background and experience with automation tools, and will play a crucial role in enhancing customer engagement and optimizing campaigns.

Benefits

3 medical plans

generous vacation and sick leave

401K plan with a match

support for personal well-being

collaboration tools for virtual interactions

Qualifications

• Experience in marketing, with focus on AI and automation.
• Proven success in developing and executing GTM strategies.
• Strong analytical skills to inform strategic decisions.

Responsibilities

• Develop and implement robust GTM strategies that align with business objectives.
• Utilize AI and automation tools to optimize marketing campaigns.
• Analyze market data to inform GTM strategy development.

Skills

Analytical skills

Communication skills

Collaboration skills

Education

Bachelor's degree in marketing, Business, or related field

Tools

Marketing automation platforms

AI tools

Job description

1 week ago Be among the first 25 applicants

This range is provided by Foley. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$75,000.00/yr - $85,000.00/yr

At Foley, we are revolutionizing the way companies recruit, screen, and monitor drivers. This is an exciting time for us as we scale our B2B vertical SaaS business and modernize our products for the future. If you are a strategic thinker who thrives in complexity, is energized by impact, and wants to work with a team passionate about building great products and helping customers, we would love to talk to you.

We believe in Teammateship, Grit, and Innovation .... our core values. Whether collaborating internally or assisting customers, we approach every challenge with humor, optimism, and a commitment to success.

MARKETING AI AUTOMATION SPECIALIST

We are seeking a highly skilled and innovative Marketing AI Automation Specialist to join our dynamic team. The ideal candidate will have a proven track record in developing and executing comprehensive go-to-market (GTM) strategies, leveraging AI and automation to drive growth and enhance customer engagement.

This is a remote option - those residing in AZ, CT, FL, GA, IL, IN, MA, NE, NH, NJ, NY, NC, PA, SC, TN, TX, CO, and WI are welcome to apply!

Compensation for this position starts at $75,000

What You Will Do

• Develop and implement robust GTM strategies that align with business objectives and market trends
• Utilize AI and automation tools to optimize marketing campaigns and customer journeys
• Collaborate with cross-functional teams to ensure seamless execution of GTM plans
• Analyze market data and customer insights to inform GTM strategy development
• Lead the creation of marketing materials and content that support GTM initiatives
• Monitor and report on the performance of GTM strategies, making data-driven adjustments as needed
• Identify and capitalize on new market opportunities through strategic planning and execution
• Ensure that all GTM activities are aligned with brand identity and messaging
• Work closely with sales and product teams to align GTM strategies with sales goals and product launches
• Stay current with industry trends and best practices in AI and automation to continuously improve GTM strategies
  
  
  

What We'd Like You To Have

• Experience in marketing, with a focus on AI and automation
• Proven success in developing and executing effective GTM strategies
• Strong analytical skills and the ability to use data to inform strategic decisions
• Excellent communication and collaboration skills
• Experience with marketing automation platforms and AI tools
• A deep understanding of customer journey mapping and its role in GTM strategies
• Ability to manage and prioritize multiple projects and initiatives
• Bachelor's degree in marketing, Business, or a related field
  
  
  

What You'll Love About Foley

The People: Our close-knit, exceptionally talented teams are the heart of Foley. Our employees and customers consistently highlight our team spirit. Check out our customer feedback on Trustpilot.

Outstanding Benefits: Choose from 3 medical plans, 2 levels of dental, and 2 levels of vision plans. Enjoy generous vacation, sick, and personal time off, plus a 401K plan with a match. We support your well-being so you can live your best life.

Ideas Over Egos: In our entrepreneurial environment, you have the freedom to explore new ideas and approaches, backed by a collaborative team.

Professional Growth: We prioritize internal growth and encourage employees to apply for new opportunities. Our People Operations team is here to help you plan and achieve your career goals.

Our Environment: We celebrate success and believe in transparency and teamwork. We invest in collaboration tools to ensure face-to-face interactions, even in a virtual space. Many of our roles are remote, but we ensure our employees remain engaged and connected.

What We Do, How We Do It

Many companies handle recruitment, background screening, and regulatory management in a fragmented way, using different vendors for recruitment, screening, and regulatory requirements. This approach is inefficient, costly, and increases the risk of overlooking important details.

At Foley, we offer a seamless platform that manages recruitment, screening, and regulatory requirements under one roof. By integrating powerful technology with our deep expertise, we provide a comprehensive and superior experience for our customers.

Where We're Headed

We are continuously developing new solutions to address future challenges in recruitment, screening, and regulatory management. Our focus is on leveraging extensive data collection and innovative technologies, such as predictive analytics, to identify top talent and assess company risks. Our goal is to deliver cutting-edge solutions that drive success.

What It's Like To Work With Us

• Diving Deep: Become an expert in a niche industry
• Continual Growth: Advance your career and skills
• Lifelong Friends: Build lasting relationships along the way
  
  

We are a 250+ person company on the brink of explosive growth, thanks to our AI-powered technology and predictive analytics. If you're ready to join our journey, visit us at: www.foleyservices.com

Keywords:

GTM Automation Specialist

GTM Operations Analyst

Marketing Automation Specialist

Sales Enablement Automation Specialist

Revenue Operations Analyst

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  IT Services and IT Consulting

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