Senior Marketing Attribution & Analytics Lead

The Home Depot; Atlanta (GA); On-site; USD 90,000 - 125,000; Full time

Job summary

The Home Depot is seeking a Senior Analyst in Marketing Science & Analytics to lead the development and integrity of multi-touch attribution methodologies. This role acts as a subject matter expert across matrixed teams, ensuring accurate outputs that guide strategic marketing investments.

You will partner with engineering, data, product, and measurement teams to deliver timely insights, support data-driven decisions, and elevate the value of digital marketing across the company.

Qualifications

• Must be eighteen years of age or older.
• Demonstrated business/financial modeling capabilities with tools such as Excel and Access.
• Demonstrated skills in applying statistical analysis principles to business challenges.
• Demonstrated communication and interpersonal skills.
• Demonstrated ability to work well with others.
• Strong analytical skills with attention to detail; self-starter.

Responsibilities

• 20% Work with other departments providing analytical insight on business performance.
• 20% Research and analyze business trends & customer behavior data to identify opportunities for website enhancements.
• 20% Analyze web analytics data as well as other offline data to evaluate site performance.
• 10% Work with the Web Analyst to provide weekly Web Analytic dashboards.
• 10% Takes the lead on new programs and initiatives for Web Analytics Team.
• 10% Provide web analytics strategy to Specialty Channel.

Skills

Analytical skills

Communication

Team collaboration

Self-starter

Education

Bachelor's degree in related field

Tools

Excel

Access

SQL

Job description

The Home Depot is seeking a Senior Analyst in Marketing Science & Analytics to lead the development and integrity of multi-touch attribution methodologies. This role acts as a subject matter expert across matrixed teams, ensuring accurate outputs that guide strategic marketing investments.

You will partner with engineering, data, product, and measurement teams to deliver timely insights, support data-driven decisions, and elevate the value of digital marketing across the company.